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How This News/Talk Radio PD Uses AI Every Day

Peter Thiele
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How This News/Talk Radio PD Uses AI Every Day

The artificial intelligence revolution is here and is impacting every segment of our lives. If you are not using AI or playing around with it, I am sharing the ideas that I pursue on ChatGPT, Grok, and Perplexity to lead my news/talk radio stations.

No matter how well read you are, you can never have enough data. You just cannot know enough. If you are like me, you probably need to confront your confirmation bias. When I hear a host explain why his or her listeners are different from the station’s target demographics, I know that they are prisoners of their confirmation bias.

Hosts, you automatically have a tad bit of a messiah complex. You are programmed to share your opinions, observations, and interests. This is a great thing. You can’t be a successful host without those qualities. But if your audience doesn’t relate or care about the interests you share, you are in deep trouble. Our job is to reflect our audience.

I have hosted shows where deer hunting is a huge deal. I am a hunter, but have never really had the desire to sit in a deer stand for 12 hours on a weekend. I would rather walk through a field with my dog looking for pheasants or quail. If my audience is interested, I am as well. If you are a dude, your romantic partner has locked you into watching a Hallmark Christmas movie with her. These movies make her happy. Do you take a couple of hours to make her happy? I know it sucks, but you do it.

Well, you may not be actually interested in the cares, concerns, and interests of your community, and that is totally fine. You must reflect their interests to be successful. Artificial intelligence gives us the opportunity to learn more about our audience.

If your company has not invested in a perceptual study of the market, this can work as a poor man’s research budget. I will give you a couple of warnings though. Cross-check the data. AI will give you only the data that you request. It is all about the prompts. I was digging into housing data for my community on ChatGPT. The answer was a little weird. I checked a few other places online, adjusted my prompts, and received a complete look at what I was seeking. It’s all about the prompt.

Use AI to build a summary of an article that you are reading. This can be very helpful if you are using a long article with lots of information. Enter the URL of the article and ask for a bullet-point summary. I find this technique very useful.

Now, read the article first and digest the information. You will find that a summary from artificial intelligence will give you a very accurate look at the piece and can help you build your topic in a more efficient manner. This really helps if you are doing deep research and find a long study from a think tank. You can ask for a 300-word summary. You get the information you need, and that allows you to prep for an entertaining angle for your station’s listeners.

Show prep is a lonely pursuit. Show prep must be completed, and generally hosts lock themselves away to be ready for the next show. You may be a host that gets caught up in the information, which can be a hindrance to doing the show part. Artificial intelligence is like having a producer who is available 24 hours a day.

This tool will only assist you if you are honest with yourself. We all may live in an imaginary world from time to time. There are great reasons to build a show around not getting too personal about your life. I get it — your wife, kids, co-workers, or friends may get perturbed if you spill the beans on your interactions with them. It can actually destroy relationships. But personal anecdotes are essential for creating glue with the audience.

I was raised Roman Catholic. Part of that religion is going into a confessional to tell the priest about your shortcomings. Confession is a very needed thing for human beings. You may not be Catholic, but you may have friends, a therapist, or a family member that you can be very honest with. It is kind of freeing to get things off your chest.

Well, tell artificial intelligence a scenario and let it build a background for your anecdote. It is like having staff writers. You may produce 15 to 20 hours of programming a week. That is a lot of work, and that content is built by you!

According to ChatGPT, The Tonight Show with Jimmy Fallon has 20 full-time writers. This is for five hours a week. You are a writing staff of one, with perhaps a producer, for 15 hours a week. Artificial intelligence can build a personal connection to a news story in 30 seconds. Use the tool. Artificial intelligence can help you be completely prepared for a show, and it will allow you to create other ideas to make your show even more relatable to your station’s target audience.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Dr. Ed Cohen
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How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Bitching about Nielsen Audio is easy. Improving upon it isn’t. This week, let’s consider the value issue.

Let’s step back and decide whether Nielsen Audio, in its present form, is relevant or needed in 2025 and going forward. Surely, we need some way to determine audience sizes to establish value for advertisers. Commercial radio in the United States is just that, and while clusters and companies can bring in some dollars in non-traditional ways, offering advertisers access to audiences via commercial spots remains the main driver of revenue.

All of us who have been in the business for more than a few days know the drill about ratings. We understand AQH and cume. We more or less understand how PPM works. We understand the diary service. Everyone thinks they understand weighting, if only because it occasionally helps and sometimes screws you. And everyone knows Nielsen charges an arm and a leg for their services.

In recent years, we’ve seen more groups try to get away from Nielsen’s grip. When Ed Levine left Nielsen and switched to Eastlan for his Galaxy stations in upstate New York, that was a big deal. Now, others are passing on the service. Craig Karmazin’s Good Karma does not use Nielsen but instead puts together other data to make their case to advertisers in some major markets. Even here in Bowling Green, 7 Mountains does not subscribe to Nielsen, and, per my understanding, only one cluster in the market is still on board.

Recently, Xperi, which owns DTS AutoStage, released a limited amount of data about specific stations that went all-Christmas. DTS AutoStage is in a limited, but growing, number of vehicles in the US—now close to nine million, according to the company. The system has return path data so that listening in vehicles can be aggregated to report shares. The company says data is available in 250 US markets.

The release showed major increases for all-Christmas stations over the Thanksgiving holiday, led by KKCW in Portland. This jibes with analyses I ran at Cumulus using PPM data that showed Christmas music has dual peaks. The first is during Thanksgiving, and you don’t need to be a rocket scientist to figure out that the second peak is just before, during, and shortly after Christmas. My advice to stations going all-Christmas has continued to be that you should start the week of Thanksgiving and not earlier.

While DTS AutoStage is not in every car and there aren’t agreements with every OEM, what they do have is “big data.” I can’t do more than speculate, but the data seems a logical fit for Nielsen’s methodology, much as Nielsen has done with video—the Big Data Plus Panel service. Could a Nielsen/Xperi combined service offer more data at a lower cost?

But the value question around radio audience measurement doesn’t stop at our border. Last month, the annual ASI conference was held in Copenhagen. The conference covers both radio/audio and TV/video measurement. I considered attending, but getting to Copenhagen was more headache than it was worth.

Many of the presentations are available online. I watched the presentation of the paper that won this year’s Tony Twyman Award for the best contribution to a greater understanding of radio and audio audiences. It was given by Dr. Tanja Hackenbruch, the CEO of Mediapulse, which is the sole provider of radio and TV audience estimates in Switzerland.

It’s hard to compare Swiss radio to US radio, as the public broadcaster (SRG/SSR) has a huge audience, yet commercial radio exists there. Also, SRG/SSR went full DAB at the start of 2025, turning off all their analog FM transmitters. That change led to a 14% drop in audience compared to a 2% decline in overall radio listening in the country. Per Dr. Hackenbruch’s presentation, SRG/SSR (the public broadcaster) is considering restarting FM transmissions.

What was most startling about her presentation was that Swiss radio broadcasters made it clear that their present system was too expensive. With a JIC and being the sole provider, Mediapulse worked with their clients to design a new system expected to go into effect in 2028. Rather than explain it here, the key point is that the cost will drop by approximately half. Yes, half. Of course, the broadcasters are giving up some things to get the price point down.

The US system doesn’t operate that way, but when will radio companies get together and tell Nielsen that the current system is not affordable anymore? Did Cumulus start the ball rolling by taking Nielsen to court over antitrust? Will more companies follow Good Karma and 7 Mountains and go without?

If you have 15 minutes to spare, watch Dr. Hackenbruch’s presentation (it’s in English). Mediapulse uses the GfK watch as a meter with audio matching, which is very different from PPM, but the key point is that the Swiss radio industry knew that changes had to be made, and Mediapulse responded. Maybe we need that kind of cooperation here.

Let’s meet again next week.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How AC Radio Can Mix up Christmas Music Using Hollywood as the Guide

Kevin Robinson
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How AC Radio Can Mix up Christmas Music Using Hollywood as the Guide

We’re knee-deep into Christmas programming at Adult Contemporary and gold-based formats. Most launched before Thanksgiving, and now Christmas Day – when the majority of brands reset regular programming – is 16 days away.

We outlined the solid reasoning for a station to flip to all-Christmas in September, followed by feedback from industry veterans with their take on the Christmas Flip, and finally the best practices for Christmas counter-programming in October.

When you flip to all-Christmas, one mistake is assuming the same familiarity-driven playlist will carry the season. We’ve preached that there’s rarely a “new” Christmas hit that emerges with a profile strong enough to make it to air.

There is new Christmas music discovery taking place. Christmas favorites are growing through the boom of holiday films—especially Hallmark movies—where new originals debut with catchy songs that never touch traditional playlists.

If you’re seeking a competitive playlist differentiator, consider a dedicated category with movie music, dressed with front-and-back branding from the movie moment. This “Aural Activator” drills into the emotional experience of the listener while introducing “new but familiar” titles with a festive vibe. And they might not necessarily be traditional Christmas tunes.

Let’s look at what the Christmas category might contain with attachment to a well-known movie:

Elf (2003) “Pennies from Heaven” – Louis Prima

Buddy (Will Ferrell) arrives in New York City, strolling through Manhattan with his child-like delight. The scene plays like a holiday postcard that comes to life. The montage features “Pennies from Heaven” from Louis Prima throughout the two-minute scene, adding even more magic to the clip.

The Polar Express (2004) “Believe” – Josh Groban

This song rises in the epilogue. Josh Groban’s vocals emerge as the boy recalls his epic ride to the North Pole, the people he met, and the lessons he took away. The train pulls away, revealing the holiday landscape with a reminder that Christmas is magic if you believe.

Home Alone (1990) “White Christmas” – The Drifters

This song – a personal favorite version – plays while Kevin begins his first full morning without his family. He heads into the bathroom, slicks back his hair, checks himself, brushes his teeth, and puts on deodorant. The scene and song end abruptly when he slaps on aftershave and lets out his iconic scream.

Bonus: Home Alone 2: Lost in New York (1992) “All Alone on Christmas” – Darlene Love airs when Kevin arrives in New York City.

Love Actually (2003) “Christmas Is All Around” – Billy Mack (Bill Nighy)

It’s the running joke in the movie, and listeners will certainly get it. This off-key remake of The Troggs’ “Love Is All Around,” filled with cringe-worthy, cheesy lyrics, is amplified by the character knowing the song is terrible. It’s his last shot at another and final hit. It’s the most memorable song in the film.

The Santa Clause (1994) “Christmas Will Return” – Brenda Russell & Howard Hewett

This tune begins right before the closing credits when Tim Allen’s Santa rises in his sleigh and his son Charlie finally sees his dad as the real Santa Claus. Charlie’s mom and stepdad watch him fly off into the night sky, and their skepticism floats away.

If you take this direction, use voice imaging to open the songs and incorporate sound from the movies to dress up the intros and even moments within the song.

Among Adult Contemporary audiences, the Hallmark Channel is certainly in power rotation. The majority of Hallmark offerings use uncredited instrumentals to accompany scenes. However, a few of their movies drop in songs that would be familiar to heavy Hallmark Channel users.

Here are the Top 5 most-streamed Hallmark movies and the songs contained in them:

Christmas Under Wraps (2014)
Widely charted as the most-watched Hallmark Christmas special ever with 5.8 million viewers on its premiere, this movie features a different version of “It Feels Like Christmas” sung by Rehya Stevens. The same rendition appears in A Prince for Christmas and Christmas Wonderland.

The Nine Lives of Christmas (2014)
One of Hallmark’s most-watched movies with more than 3.4 million total viewers on its premiere. This and other Hallmark movies paint their scenes with “Ding Dong Merrily on High,” with both vocal and instrumental versions of the 100-year-old carol.

A Christmas Melody (2015)
Directed by Mariah Carey, this is Hallmark’s third most-viewed Christmas offering. The film features a version of “Oh, Santa,” a song left off many Christmas playlists. In the movie, the song is performed initially by a young performer during a Christmas program. Mariah Carey also has a rendition.

Three Wise Men and a Baby (2022)
The most-watched cable TV movie of 2022—on any network—according to Hallmark. Near the end of the film you hear “Spoonful of Cheer” from Rémi Koudenov. It’s an instrumental and works as a stand-alone tune or a great piece to spice up imaging. Country fans also hear Brett Eldredge’s take on “Merry Christmas Baby” in this movie.

A Royal Christmas (2014)
Ranked by its audience, this movie often tops “best Hallmark Christmas movies” lists. The jazz-infused “Christmas Wish” by Kevin Osborne makes a nice addition to a Movie Music category. Also included is a non-Christmas song, “You Make Me Wanna Move” by Contemporary Christian artist Nikki Leonti.

Pro tip: Keep Shazam at your fingertips when watching Christmas movies, especially newer offerings. Keep your ears open for new Christmas music opportunities.

Give your holiday playlist a fresh category. Give movie music its own spotlight, complete with front-and-back nods to unforgettable film moments. Think of it as an “Aural Activator,” pulling listeners back into the emotions they felt on screen while working in “new-but-familiar” tunes. The fun part is they don’t have to be the usual Christmas music to make everyone’s spirits – and your radio station – bright.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Can MS NOW Include Enough to Make a DTC Offering Enticing?

Garrett Searight
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Can MS NOW Include Enough to Make a DTC Offering Enticing?

MS NOW is planning a direct-to-consumer offering in 2026, and the network is touting it as “more than its TV network.”

That claim raises a lot of questions.

How much more content do networks really think consumers want? The answer, in most cases, isn’t as complex as executives seem to believe. People want the live feed of the network. They might enjoy on-demand access to the network’s podcasts. Beyond that, the appetite diminishes quickly.

Networks continue to chase the idea that more is better. They invest in extras, features, and curated experiences, believing viewers will flock to every new option. But the reality is simpler. Consumers often just want the core product. They want to watch the hosts they trust. They want to stay connected in real time. That’s it. If you can give them that experience reliably, you’re already winning. Anything beyond that might be icing, but it isn’t necessary.

The MS NOW pitch seems to assume viewers need something they don’t. A Rachel Maddow FAST channel or similar spin-offs might sound appealing in executive meetings, but the true market for such additions is probably small. People may click once or twice, but sustained engagement is far from guaranteed. Networks often forget that simplicity is valuable. They overestimate demand for niche content. In doing so, they risk spending heavily on features that add little real-world value.

If the goal of MS NOW is to grow its footprint, the focus should be on its strengths. The live feed, podcast access, and trusted shows form a reliable foundation. Viewers are already accustomed to paying for content they trust. They understand the value proposition. There is no need to invent something entirely new to justify a subscription. Reinventing the wheel is expensive and unnecessary when the wheel already works.

Direct-to-consumer models are supposed to meet audience expectations, not redefine them. Networks that prioritize quantity over quality often dilute their own brand. MS NOW could lead by example by embracing what people actually want. By doing so, they can provide a product that feels essential rather than overloaded. In a crowded streaming market, clarity matters. Confusion and over-extension only make it harder to retain subscribers.

Ultimately, the most important question isn’t how many extras MS NOW can offer. It’s whether the network can reliably deliver the content its audience values most. Simple access, on-demand podcasts, and real-time coverage are already compelling reasons to subscribe. Everything else is secondary.

Networks like MS NOW should remember that strength lies in consistency. They don’t need to promise the moon to make a meaningful impact in the direct-to-consumer space. Sometimes, giving viewers exactly what they want—and nothing more—is the smartest strategy of all.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows

BNM Staff
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Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows

Spotify, Pandora, YouTube, and Amazon Music have millions of listeners. At least that’s the perception. But new data from Edison Research shows how prevalent the usage is among those utilizing the ad-supported tiers.

In the latest Share of Ear Study, the data suggests that only 13% of time spent listening to ad-supported audio is spent with the likes of Spotify, Pandora, YouTube, or Amazon Music.

That figure sits behind podcasts, which averaged 20%. That represents a slight increase from the second quarter data, when the medium was at 19%.

It is also well behind AM/FM radio, which, for the second consecutive quarter, saw 64% of all time spent listening to ad-supported audio.

In only one demographic — Persons 18-34 — did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.

However, advertiser perceptions show that of more than 300 marketing agencies and advertisers viewed the share of ad-supported audio time at 41% just between Spotify and Pandora, with 26% of time dedicated to AM/FM radio. In reality, terrestrial radio is 11 times larger than perceived vs Spotify and 13 times larger than perceived against Pandora.

Edison Research’s Share of Ear Study is now in its 11th year. It routinely surveys 4,000 Americans annually to measure daily reach and time spent listening to all forms of audio.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Joe Rogan, Megyn Kelly, Tucker Carlson Left Off Golden Globes Podcast Award Finalists List

BNM Staff
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Joe Rogan, Megyn Kelly, Tucker Carlson Left Off Golden Globes Podcast Award Finalists List

The Golden Globes have revealed the list of finalists for the Best Podcast award, and names like Joe Rogan, Megyn Kelly, and Tucker Carlson won’t be taking home the trophy.

In total, 25 podcasts were selected as eligible by the Globes’ data partner, Luminate, when the list was announced.

Those podcasts include (in alphabetical order):

  • 20/20 (from ABC News) 
  •  48 Hours (from CBS News) 
  • Armchair Expert with Dax Shepard 
  • Call Her Daddy 
  • Candace
  • Crime Junkie
  • Dateline NBC
  • Good Hang with Amy Poehler
  • Morbid
  • MrBallen Podcast: Strange, Dark & Mysterious Stories
  • Pardon My Take
  • Pod Save America
  • Rotten Mango
  • Shawn Ryan Show
  • SmartLess
  • Stuff You Should Know
  • The Ben Shapiro Show
  • The Bill Simmons Podcast
  • The Daily (from The New York Times)
  • The Joe Rogan Experience
  • The Megyn Kelly Show
  • The Mel Robbins Podcast
  • The Tucker Carlson Show
  • This Past Weekend w/ Theo Von
  • Up First from NPR

However, of the six finalists named for the award, neither Joe Rogan, Megyn Kelly, or Tucker Carlson cracked the list.

The finalists for the award are:

  • Armchair Expert with Dax Shepard
  • Call Her Daddy
  • Good Hang with Amy Poehler
  • Smartless
  • The Mel Robbins Podcast
  • Up Next

For the first time by a major entertainment awards show, the podcast genre will be included, with the best program taking home the “Best Podcast” category at the event on Sunday, January 11th, 2026. The 25 shows listed as eligible had until October 31st to submit their applications for the honor.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Anderson Cooper Inks Contract Extension with CNN

BNM Staff
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Anderson Cooper Inks Contract Extension with CNN

Anderson Cooper has been with CNN for decades. And that won’t be changing anytime soon.

According to a report from Variety’s Brian Steinberg, Cooper has signed an extension to remain with the network he originally joined in 2001.

In addition to anchoring Anderson Cooper 360, the longtime CNN host also helms The Whole Story with Anderson Cooper, a Sunday series that airs in primetime. He also hosts a podcast for the brand, with a video version hitting the CNN FAST and direct-to-consumer platforms in recent months.

The deal to remain with CNN comes as the company has placed a renewed focus on growing its digital footprint, rather than relying solely on its linear television network to drive both its journalism efforts and revenue opportunities.

It also comes as current CNN parent company Warner Bros. Discovery is in the midst of sales talks with Netflix, while competitor for the bid Paramount Skydance has placed an offer of $30 per share directly to WBD shareholders in a last-ditch effort to purchase the company.

The contract extension for Cooper comes after he changed his representation from UTA in June, moving to the CAA talent agency.

Neither CNN nor CAA has responded to requests for comment as of this publication.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

SiriusXM Debuts ‘Deals and Dunks’ program On NBA Radio

BSM Staff
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SiriusXM Debuts ‘Deals and Dunks’ program On NBA Radio

SiriusXM is expanding its NBA coverage with a new weekday program aimed at giving fans a deeper understanding of how teams operate behind the scenes. The company announced it has launched Deals and Dunks, a daily show dedicated to the business, strategy, and decision-making that shape the league.

The program debuted on SiriusXM NBA Radio and will air each weekday from 1–2 p.m. ET.

While the channel already features wall-to-wall discussion of games, players, and storylines, Deals and Dunks marks a shift toward more front-office-focused content. The show promises to break down roster construction, trade negotiations, contract decisions, and salary cap maneuvering—areas that have grown increasingly popular as fans have gravitated to the transactional side of the sport.

Zach Harper, a SiriusXM host and NBA writer for The Athletic, will lead the program. Harper has covered the league for more than a decade and is known for blending sharp analysis with an understanding of how executives think. However, he won’t be doing it alone. SiriusXM is pairing him with a rotating group of co-hosts who bring firsthand front-office experience or decades of reporting on the league’s biggest moves.

Former Phoenix Suns general manager Ryan McDonough and longtime Suns front-office executive Amin Elhassan will be among the regular contributors. Both have become prominent media voices in recent years and are expected to bring context to the kinds of conversations that usually stay inside team war rooms. Veteran NBA journalists Marc Stein and Chris Haynes will also join Harper throughout the week, offering national reporting insight and perspective on the forces driving decisions around the league.

The show adds another layer to a channel already anchored by established daily programming. The Starting Lineup, hosted by Frank Isola and former NBA forward-center Brian Scalabrine, remains the morning foundation for the network. Midday listeners continue to have Give and Go, featuring Rob “World Wide Wob” Perez and former guard Antonio Daniels, followed by NBA Today with Justin Termine and Eddie Johnson.

Johnson spent 17 years in the league and won the NBA’s Sixth Man of the Year award in 1988–89.

With the addition of “Deals and Dunks,” SiriusXM is signaling confidence that fans want more depth, more nuance, and more transparency into how the NBA’s biggest roster decisions actually come together.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Candace Owens ‘Would Still Like to Make’ Event with Turning Point USA Possible

BNM Staff
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Candace Owens ‘Would Still Like to Make’ Event with Turning Point USA Possible

Candace Owens has reiterated her interest in appearing at a Turning Point USA event to share her claims and accusations against the organization and its late founder’s widow, Erika Kirk.

During her podcast, Owens shared that, despite renegging on a pledge to appear at the scheduled livestream set by Turning Point USA, she’d still be interesting in finding an alternate avenue for the two sides to debate.

“We can still make this work. And I would like to make this work, and I would especially like to make this work if you are saying or implying that Erica Kirk is going to be there, because the reality is that would be a game changer,” Owens said. “I think that’s a game changer. I think it would be very powerful to have her there to represent the viewpoints in a way that they’re maybe not being shared by Blake Neff, who is incredibly unlikable and speaks down to people, and I don’t know why he does that.”

Owens added that, after saying that she would appear at the originally scheduled event, her husband told her that it wasn’t in her best interest to attend in person.

“He shut it down immediately and for a very valid reason,” she said. “It is not my inclination to go to Phoenix without having my team with me, and my husband is very much a part of my team. But I will say that I will raise it further with the Supreme Court of George Farmer, if you are insinuating — and actually, if you can confirm — that you are saying that you will allow me — because it would be more authentic if it was face-to-face — and this is actually going to be very open, and I can ask every question under the sun. I might beg.”

She concluded by saying that the ball was “very much back in your court” to Turning Point USA.

“I want to make this happen. I still think you guys can open up for a live stream. That seems ridiculous as well. Let’s make this work for the people,” she said.

The comments from Owens came after producers for The Charlie Kirk Show — namely Andrew Kolvet and Blake Neff — shared that their initial response to the claims made by Owens, which the organization has categorically denied, came at the behest of Erika Kirk.

The duo shared that Charlie Kirk’s widow had personally approved the organization and the show’s response to accusations made by Owens in recent weeks and months.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Cumulus Media Appoints Jeremy Price As Stockton/Modesto VP/Market Manager

BSM Staff
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Cumulus Media Appoints Jeremy Price As Stockton/Modesto VP/Market Manager

Cumulus Media has appointed radio and digital sales veteran Jeremy Price as Vice President/Market Manager of its Stockton/Modesto cluster. Price brings more than two decades of experience in radio management and digital sales to the role, where he will oversee Cumulus Media’s audio and digital assets in the region.

Price joins Cumulus Media from Connoisseur Media, formerly Alpha Media, in Bakersfield, California, where he served as Market Manager for five years. Before that, he served as President of iHeartMedia Bakersfield. He also held the role of General Sales Manager for Mega 97.9 Oldies/KMGV-FM in Fresno.

His career also includes a tenure as Director of Digital Sales for Peak Broadcasting.

In addition to his professional accomplishments, Price has been an active leader in the California Broadcasting Association. He has served in this role for more than a decade. He is a past recipient of Radio Ink Magazine’s Radio Wayne Award, which recognizes outstanding professionalism in radio. Known for his commitment to mentorship and community engagement, Price is actively involved with several organizations. These include Rotary International, Royal Rangers, and Hume Lake Christian Camp.

“Jeremy is a very special leader and a highly effective manager who will greatly contribute to the success of the Stockton/Modesto cluster,” said Patty Hixson, Regional Vice President of Cumulus Media. “We are pleased to welcome him aboard.”

Price said he is honored to join Cumulus Media. “Cumulus Stockton/Modesto has long been a dominant force in the market, and I am humbled to be trusted with these amazing stations,” he said.

Cumulus Media operates six popular audio brands across the Stockton/Modesto market. They include KAT Country 103/KATM-FM; Sports Radio AM970/KESP-AM; 104.1 The Hawk/KHKK-FM/KDJK-FM; KHOP 95.1/KHOP-FM; 99.3 KJOY/KJOY-FM; and 97.7/98.3 KWIN/KWIN-FM/KWNN-FM.

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