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VSiN By The Books Partners For Distribution On FanDuel Sports Network

BSM Staff
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VSiN By The Books Partners For Distribution On FanDuel Sports Network

VSiN, The Sports Betting Network, is broadening its distribution footprint by striking a new content agreement with FanDuel Sports Network, the company announced. The deal will deliver the Las Vegas-based outlet’s sports betting programming to a larger audience of fans across the United States.

As part of the partnership, FanDuel Sports Network will air and stream VSiN By the Books weekday mornings from 7 to 10 a.m. ET. The program, hosted by veteran broadcaster Dave Ross and former Major League pitcher Jensen Lewis, mixes sports talk with actionable betting information. It also weaves in humor and storytelling.

“We’re thrilled to bring VSiN’s unique sports betting content to the passionate fans that watch their favorite local teams play on FanDuel Sports Network,” said Steve Cohen, VSiN’s EVP of Talent and Programming. “This latest expansion of our distribution footprint helps cement VSiN’s position as the leading creator of sports betting content anywhere.”

The show offers a daily breakdown of the biggest sports betting stories from the night before. It also previews the day’s action. In addition, Ross and Lewis welcome a lineup of guests ranging from professional gamblers and sportsbook insiders to athletes and local sports media personalities.

For FanDuel Sports Network, the partnership bolsters its efforts to provide more tailored sports content to its regional audiences.

“At FanDuel Sports Network, everything starts with the local sports fan,” said Norby Williamson, President of Programming and Production at Main Street Sports Group. “Partnering with VSiN allows us to deliver smart, entertaining betting insights tied to the teams and games our audiences care about most.”

The show is now available across nine FanDuel Sports Network regions, including Detroit, Florida, Midwest, North, Ohio, South, Southwest, West, and Wisconsin. Fans can also access the content through the FanDuel Sports Network app.

Ross brings more than two decades of experience to the role. He has hosted NFL, MLB, and UFC programming for Stadium in Chicago. He previously spent 18 years at FOX 5 in Washington, D.C., covering the city’s professional teams.

Lewis, meanwhile, pitched nine seasons in the big leagues before transitioning to broadcasting. He has worked as a television analyst for the Cleveland Guardians and appeared regularly on MLB Network. He will continue to contribute to SiriusXM’s MLB Network Radio and serve as a college baseball analyst for ESPN while co-hosting By the Books.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Shannon Sharpe Adds New Podcast to Shay Shay Media With Joe Haden, James Harrison

BSM Staff
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Shannon Sharpe Adds New Podcast to Shay Shay Media With Joe Haden, James Harrison

Shannon Sharpe is continuing to grow his Shay Shay Media brand. He’s doing it with some familiar names to football fans. According to a report by Front Office Sports, the Pro Football Hall of Famer is adding a new podcast and YouTube program to his lineup. He is bringing aboard former Pittsburgh Steelers standouts James Harrison and Joe Haden. The show, titled DEEBO & JOE, will launch Sept. 1. It will release new episodes every Monday, Wednesday, and Friday.

For Sharpe, the addition comes at a pivotal time. After weathering high-profile lawsuits and stepping away from ESPN’s First Take, he is showing no signs of slowing down in his media ventures.

Harrison, 47, is one of the most decorated defenders in Steelers history. He signed with Pittsburgh as an undrafted free agent. Harrison went on to become a two-time Super Bowl champion and the 2008 NFL Defensive Player of the Year. He is also the author of perhaps the most famous defensive play in Super Bowl history — a 100-yard interception return in XLIII.

Haden, 36, built his reputation as a reliable cornerback with the Cleveland Browns before finishing his career in Pittsburgh. A three-time Pro Bowl selection, he brings a perspective from the other side of the ball. This should complement Harrison’s edge as a pass rusher.

Together, the two will look to bring a raw, unfiltered voice to the football conversation.

“We’re not here to sugarcoat anything,” Harrison said in a statement to Front Office Sports. “We’re bringing fans into the locker room, into our lives and into the game in a way they’ve never experienced.”

Sharpe already commands an audience with Club Shay Shay and his nightly program Nightcap alongside Chad Johnson. Adding another NFL-driven show bolsters the network’s portfolio and gives fans more reasons to check in throughout the week.

Earlier this summer, Sharpe settled a $50 million sexual assault lawsuit filed against him. Weeks later, a $20 million defamation case brought by a Chicago woman against Sharpe, Johnson, and Shay Shay Media was dismissed with prejudice.

Sharpe’s growing digital empire shows he remains committed to being a significant voice in the football media landscape. With Harrison and Haden on board, Shay Shay Media is banking that DEEBO & JOE can cut through in a crowded football content market.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Nick Kostos Signs Extension With BetMGM Network

BSM Staff
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Nick Kostos Signs Extension With BetMGM Network

BetMGM Network is keeping one of its most recognizable voices in-house. The home of wagertainment has announced that Nick Kostos has signed a contract extension to remain with the company as a host and content personality.

Kostos, who has been hosting You Better You Bet on the network since 2019, will continue in his role as the lead host. His high-energy style and sharp analysis have made him a key part of BetMGM’s push to engage both serious bettors and casual fans.

“I’m pumped to keep building what we started in 2019 with You Better You Bet,” said Kostos to Barrett Media. “We are all excited to take the show to the next level this season-and beyond. With great conversation and Wagertainment, our audience has come to expect, in an awesome partnership with BetMGM.”

The extension comes as sports betting content continues to evolve at a rapid pace. For Kostos, he expects to continue bringing the best bets, hottest takes, and electric energy. Alongside the sharp and charismatic, Femi Abebefe, he’ll continue to cover the biggest matchups, latest line movements, and futures markets. Abebefe joined Kostos in August of last year.

Kostos got his first taste of radio at WFAN as an intern. Between then and now, he has called a lot of brands home. He contributed to Bleacher Report, Sports Illustrated and SiriusXM. He moved to Florida to be a part of CBS Sports’ digital properties. 

In 2018, he noticed the tide shifting and attitudes on his betting content changing. He met with Mike Dee, Audacy’s President of Sports Programming, who thought similarly about what gambling content on sports radio and podcasts could be. He also happened to be starting a new network focusing on the topic.

Since its launch on the BetQL Network in 2019, the network has re-branded as the BetMGM Network. The You Better You Bet program is serving as the flagship show on the network.

In January, You Better You Bet began streaming the following week on the NBC Sports FAST channel, which was recently renamed to NBC Sports Now. Through a content partnership with NBC Sports, the live show and podcast featuring co-hosts Nick Kostos and Femi Abebefe is now available on weekdays from 6 to 7 p.m. ET. It can be accessed through Peacock and all major FAST channel distributors.

With the new deal in place, Kostos is expected to remain front and center on BetMGM’s betting content slate for the foreseeable future. This ensures the brand maintains a consistent voice in the crowded sports wagering landscape.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

CBS News Tabs Kim Harvey to Serve as New Executive Producer of CBS Evening News

BNM Staff
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CBS News Tabs Kim Harvey to Serve as New Executive Producer of CBS Evening News

CBS News has announced the appointment of Kim Harvey as the network’s new Executive Producer of CBS Evening News.

The network announced Thursday that Harvey will succeed Guy Campanile, a veteran 60 Minutes producer who oversaw the reinvention of the show after the departure of longtime anchor Norah O’Donnell earlier this year.

That overhaul of the program was the brainchild of CBS News executives who have departed the organization in the wake of parent company Paramount Global’s insistence on settling a lawsuit with President Donald Trump in advance of the company’s merger with now owner, Skydance.

“It’s a great honor to be entrusted with this role after nearly a decade working at the Evening News, beginning as a producer,” Harvey said. “I have great respect and admiration for those who steered this broadcast before me, and I am grateful to Tom and the team for their support. I look forward to leading our incredible group of journalists as we deliver the latest news, original reporting, and memorable stories to our audience every night.”

“Kim brings a sharp news sense and terrific track record of producing from across the broadcast and cable networks. She is a well-respected newsroom leader, and her relationships with our on-air talent, producers, and reporters run deep,” added CBS News President Tom Cibrowski.

“Her career at the CBS Evening News makes her the ideal candidate, and I’m pleased to continue working with her on showcasing our extraordinary reporting and storytelling every night,” Cibrowski concluded.

Harvey is no stranger to CBS Evening News. She has served as a senior producer on the program since 2017. She also previously worked as a producer at MSNBC, producing shows hosted by Chris Hayes and Rachel Maddow. Other stops include working at CNN and Fox News.

The appointment of Kim Harvey to serve as the Executive Producer of the nightly newscast comes amid a ratings downturn for the venerable program. In the final weeks of Norah O’Donnell’s tenure leading the CBS Evening News, the program routinely finished with more than 5 million viewers, while still finishing in third place behind rivals World News Tonight from ABC News and NBC Nightly News. Since O’Donnell’s exit, the program has seen a steady decline in viewership. Only once since the week of March 24th has the newscast averaged more than 4 million viewers for an entire week.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

ESPN Radio Brings Back College Football Tailgate Tour

BSM Staff
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ESPN Radio Brings Back College Football Tailgate Tour

ESPN is putting its airstream back on the road this fall. It is leaning into college football’s tradition-rich atmosphere with the return of its two-show ESPN Radio College Football Tailgate. The network announced Thursday that the weekend programming block will once again feature Amber Wilson and Jonathan Zaslow at the center of the action.

The weekend kicks off with Amber & Ian: On the Road every Friday night beginning Aug. 29. The show, airing 7–10 p.m. ET, will be broadcast live from the host city of that week’s featured matchup. Wilson and Zaslow will spotlight the weekend’s marquee college football storylines. Moreover, they’ll also mix in NFL talk and set the stage for two days of wall-to-wall action.

“College football is all about passion, tradition and community,” said Justin Craig, ESPN’s Vice President of Digital & Audio Production. “Amber and Jonathan are the perfect voices to capture the excitement on campus. This tour allows us to not only showcase the games, but also connect with the next generation of fans and broadcasters.”

On Saturdays, the duo will climb into ESPN’s airstream studio for a live three-hour College Football Tailgate broadcast beginning at 10 a.m. The show will originate from some of the sport’s most passionate tailgating scenes. It gives fans a front-row seat to the energy on campus. Listeners can expect interviews with coaches and players, appearances from ESPN’s on-site reporters, and a robust social media presence. This presence extends the experience to Instagram and X.

In addtion, for Wilson and Zaslow, the tailgate tour is about more than just game-day atmosphere. The pair will also spend time meeting with university students and organizations at each stop. They will share insights into the business of sports media and offer guidance for aspiring broadcasters. That added layer gives the project an educational component, something ESPN has increasingly emphasized as part of its audio strategy.

“A new season of College Football Tailgate means we’re bringing you the college towns, the campuses, the rivalries, and the tailgates,” said Zaslow. “Getting back in the airstream studio is what’s been missing from my life! There’s no one I’d rather Tailgate with every week than the great Amber Wilson and all of you!” 

“I’m so excited to be back on the road for College Football Tailgate at the biggest college football matchups around the country,” said Wilson. “Zaslow and I have been doing radio together for almost a decade. There’s nothing we’ve done that rivals the fun we have bringing the listener with us to the most passionate fan bases in all of sports!”

By doubling down on live, on-site college football content, ESPN is positioning its radio brand as an authentic extension of the Saturday experience. For fans, the return of the College Football Tailgate means a chance to ride along with Wilson and Zaslow as they drop into the game-day heartbeat of campuses across the country.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

YouTube TV Signs Deal with OAN As Contract with Fox News Nears Expiration

BNM Staff
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YouTube TV Signs Deal with OAN As Contract with Fox News Nears Expiration

YouTube TV and FOX Corp. are working on an extension to keep channels like Fox News on the service. At the same time, the platform is adding OAN.

The deal will see OAN be added to the streaming platform at some point in the fourth quarter of 2025.

 “Our goal has always been to provide our subscribers with a wide range of content, which is why we’re excited to bring One America News to YouTube TV,” said YouTube Vice President & Global Head of Media Justin Connolly. “This partnership gives One America News access to our growing audience, while also giving our subscribers even more choice when it comes to news and entertainment.”

“We’re excited to bring OAN and AWE to YouTube TV’s ever-growing community of subscribers,” added OAN President of Distribution Richard Levin. “This partnership makes it easier than ever for viewers nationwide to connect with our networks — from in-depth news reporting to inspiring entertainment. We’re delighted to be part of the YouTube TV channel lineup.”

The news of the addition of OAN to the YouTube TV lineup comes as the platform is in active negotiations to keep FOX Corp. channels on the service. Earlier this week, the service shared that there was a Wednesday deadline to reach an agreement between the two parties.

However, the two announced what was called a “short-term extension” to “avoid service disruption for YouTube TV subscribers.”

“We’re committed to advocating on behalf of our members and will keep you posted on our progress,” YouTube said in a statement.

According to estimates from MoffettNathanson, YouTube TV had 9.5 million subscribers at the end of 2024.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

ESPN Adds Appearances by ‘Bussin’ With the Boys’ on ‘Get Up’ and Studio Shows

BSM Staff
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ESPN Adds Appearances by ‘Bussin’ With the Boys’ on ‘Get Up’ and Studio Shows

ESPN is adding some fresh energy to its morning lineup this football season. They are tapping into one of the most popular personalities-driven podcasts in sports media. Former NFL players Taylor Lewan and Will Compton, the duo behind Bussin’ With The Boys, will appear regularly on Get Up beginning Thursday, Sept. 4. The two will also contribute to other ESPN platforms. Their contributions include select appearances on SportsCenter and additional studio programming.

“What Taylor and Will have built with Bussin’ With The Boys is impressive. It’s clear to us they know how to connect with fans,” ESPN President of Content Burke Magnus said in a statement. “Their energy and chemistry will be great additions to the roster of personalities across ESPN content. Especially alongside Greeny and the Get Up crew, we’re excited for them to bring their perspective to our platforms this football season.”

The move underscores ESPN’s continued push to blend traditional studio programming with newer voices. These newer voices bring built-in audiences from digital platforms. Lewan and Compton have turned Bussin’ With The Boys into a growing brand, complete with a loyal fanbase and a mix of humor, storytelling, and insider football knowledge.

Since launching in 2019, Bussin’ With The Boys has become one of the fastest-growing shows in the sports podcast space. It is known for its candid locker-room conversations and ability to mix serious football talk with entertainment. ESPN is clearly betting that chemistry will translate to television.

For Lewan and Compton, joining ESPN represents an opportunity to bring their style to a larger stage. “We’re fired up to join our new teammates at ESPN this fall,” the pair said in a joint statement. “We’ve always said we’re just two guys who love ball and love telling stories. Now we get to bring Bussin’ With The Boys to the biggest stage in sports. Whether it’s breaking down plays or bringing the locker room to life, we’re here to entertain, share our takes, and have some fun along the way.”

Get Up, hosted by Mike Greenberg, has been a cornerstone of ESPN’s morning programming since its 2018 debut. The show originally launched from the Seaport District in New York but now broadcasts from 7 Hudson Square, the Walt Disney Company’s new headquarters in the city.

By bringing in Lewan and Compton, ESPN continues a trend of integrating popular digital voices into legacy programming. With audiences increasingly fragmented across podcasts, YouTube, and streaming platforms, traditional media companies are looking for ways to capture that crossover energy.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Ryen Russillo Leaving The Ringer to Launch New Venture Backed by Dave Portnoy and Barstool Sports

BSM Staff
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Ryen Russillo Leaving The Ringer to Launch New Venture Backed by Dave Portnoy and Barstool Sports

After months of speculation about his contract status, Ryen Russillo’s future is becoming clearer. His days with The Ringer are coming to an end.

As first reported by Ryan Glasspiegel of Front Office Sports, Russillo will depart Bill Simmons’ digital network at the conclusion of his deal and pivot toward launching his own production company. The venture will house his popular podcast and is being backed financially by Dave Portnoy and Barstool Sports.

Russillo joined The Ringer in 2019 after a decade-long run at ESPN. He consistently delivered impact for the brand, but has been increasingly transparent about his looming free agency. On a recent podcast episode, Russillo addressed the uncertainty about his future, foreshadowing his decision to move on.

Portnoy confirmed the partnership last night on social media. The new business venture could be one of the more fascinating collaborations in the sports media landscape moving forward. Barstool’s reach has expanded significantly in recent years, buoyed by its new partnership with FS1 and Portnoy’s on-air presence as part of Fox’s Big Noon Kickoff college football coverage.

For Russillo, aligning with Portnoy represents both a business play and a creative one. The move raises questions about what comes next — whether it’s simply Russillo maintaining his podcast under a new banner, joining Barstool’s growing video lineup, or even collaborating directly with Portnoy on new projects.

Either way, Russillo is betting on himself. In an industry where top personalities are increasingly taking ownership of their content, his decision underscores the shifting dynamics between talent and legacy platforms.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Skip Bayless Is the Blueprint for Adapting To Change in Sports Media

John Mamola
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When you do something for an extended period, it’s hard to let it go. For years, I remember hearing conversations about the “old guard” not willing to put down the sword. “You’ll have to take this microphone from my cold, dead hands,” I used to hear when contemplating a roster move at a radio station I once ran.

Change isn’t easy. Some changes we plan for, most we don’t. When I saw the news that Skip Bayless was launching a new podcast for the upcoming NFL season, I thought about change. The 73-year-old captain of the embrace-debate movement is stepping into another venture as fall approaches.

So, is Bayless simply unable to let go—or is he the greatest showman sports media has ever seen?

I can already hear the pushback: The greatest showman in sports media? John, you must be out of your mind.

What Is Sports Media Today Without Skip Bayless?

But let’s be honest—sports media has always been about entertainment. That’s why the format has been successful for many generations. From columnists challenging local teams and personalities to the invention of sports talk radio, debate in sports has been happening since before any cable company or streaming platform you use to consume the content on.

Skip Bayless understood there was a hole to fill in embracing debate on ESPN. Since then, sports debate is everywhere—podcasts, radio, television, and so much more. Sure, you can hate what has become of sports television since the dawn of Skip Bayless on ESPN. You can’t deny its influence, though.

Without Skip Bayless, there is no Stephen A. Smith on First Take.

Without Skip Bayless, there is no Shannon Sharpe at the levels he is right now.

Dan Le Batard once said that he hates what sports television had become because of what Skip Bayless had a hand in morphing it into. Without Skip Bayless, where would Dan Le Batard be?

What Skip Bayless was in the very beginnings of this millennium was the basis for what ESPN has become today. It’s about entertainment first, games second. That entertainment revolving around the games created a destination for the sports fan ecosystem to feast however they may want at any time of day.

There’s History in the Journey

Before television, Bayless was a journalist: a columnist for The Dallas Morning News, an author, and a sports talk show host. He shared the air with some of the country’s top sports talk talent such as Jim Rome and Chet Coppock.

In 1989, Bayless was a regular on The Sports Reporters on ESPN. His voice in print and broadcast carried weight in the sports media landscape up until 2004, when change was in the air for Bayless.

The last twenty years for Bayless have also experienced several changes.

He left ESPN in 2016 after crafting the foundation for First Take. FOX Sports quickly signed him to launch Undisputed on FS1, where he debated with Shannon Sharpe, Lil Wayne, Keyshawn Johnson, and Paul Pierce, among others. Bayless knew how to command the dance floor, no matter who the DJ was.

His finale at FS1 was silent. No goodbye show, no final sendoff—just a tweet saying he’s excited for what’s coming up next.

Bayless went independent, producing his Skip Bayless Show on YouTube in search of creating a digital network for a YouTube channel. He understood the trends of how sports fans were consuming content and embraced change again.

Embracing Change in the New Age

Now, a year after leaving FS1, Bayless is announcing a new joint venture with fellow content creator Gilbert Arenas for the football season—a collaboration of a podcast published three times a week featuring Gilbert Arenas, Jay Gruden, and Aqib Talib.

Don’t judge a book by its cover. This podcast could have the workings of some solid-gold debate that Bayless has owned for generations—yet another opportunity for embracing change.

In the last two decades, Bayless has gone from the top personality at the largest sports network in the world to an online content creator still garnering attention and a following no matter the platform.

That’s talent. That’s skill. That’s showmanship.

For anyone in traditional media hesitating to leap into digital spaces, Bayless offers a blueprint. Despite already being one of the most recognizable figures in sports media, he’s never stopped trying new things or finding new ways to connect with his audience.

Yes, he may now be outside the target demographic. But even at 73, Skip Bayless is still one of the most relevant pundits in the game—and still commanding the kind of attention most creators only dream of.

Ask yourself if you’ve done the same.

Change isn’t easy. If broadcasters are not providing content in digital spaces outside their own traditional methods yet, use Bayless as a model for how to approach the craft. No one in sports media has stayed as relevant, for as long, in as many formats.

If you were the greatest showman in sports media, why would you ever let it go?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Hook Them Fast: Master the First 30 Seconds of Content

Bob Lawrence
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Hook Them Fast: Master the First 30 Seconds of Content

These days, people can swipe or tune out of content faster than they swipe past their ex on Tinder. That makes the first 30 seconds (or less) mean everything! Some suggest you have a minute, but frankly, you don’t have that much time to win attention anymore — you’ve got half that.

And to be honest, most people make the decision to stay or leave in about seven to ten seconds. That means those first seconds need to burn like a “firecracker.” This is why so many TikTok and reels start with the creator pleading with you, “Wait – don’t scroll!” We all know that begging is no way to keep your audience engaged.

Skip the Boring Intros

Start by eliminating anything, even slightly boring. “Hi, I’m so-and-so, and this morning we’ll be talking about…” Yawn! [Click!] Gone!  Nobody wants the verbal equivalent of a software update. Instead, try to kick off with something bold, weird, or even shocking. How about, “Your coffee maker is probably plotting against you.” Now they’re listening!

Promise a Payoff Up Front

No one ever said you can’t bribe your audience. People stick around when they know they’ll get something as a payoff. But please promise the goods up front. “In the next 30 seconds, I’ll tell you how to cut your inbox in half.” That’s a lot more compelling than “We’ll explore some ideas on eliminating email clutter,” which sounds like an awkward first date.

Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction. “Why does the average person touch their phone 2,617 times a day?” (Yes, that’s a real number, but no, you don’t need to start keeping count.) Now your audience is locked in until they hear the answer.

Set the pace (But avoid sounding like Alexa, Siri, or your GPS voice.) The energy of the first few seconds tells your listeners how to feel. Too slow, and they start scrolling, or hit the button. Too fast, and you sound like an over-caffeinated steer auctioneer. Add variety to your delivery, toss in a dramatic pause, and whatever you do – don’t drone on endlessly.

Paint Sharp Images

Always paint sharp images. Abstract, ethereal ideas are snooze material and scream, “GO AWAY!”  Open with something clear like, “Imagine opening your laptop at 8 am to find seventy-two unread emails, three are marked ‘URGENT’ and one is from your boss, and the subject line says, ‘Quick Chat?’” Ruh-Roh Scooby!  Instant trauma flashback.

Raise the stakes. Give people a reason to care right now. The stakes can be money, time, or the humiliation of accidentally texting your mom instead of your wife about the plans you have for her later that evening. With every piece of content, you measure your ROI, but keep in mind the audience is measuring their COL –Cost of Leaving! If they don’t see that cost, they will, and it’ll be for more dog videos.

Be a wordsmith and cut the fluff – ruthlessly. You’ve got less than 30 seconds, so trim the fat. Every word should grab, clarify, or entertain. If they don’t, then slice it up like a hot dog for a toddler.  

End With a Cliffhanger

Everyone loves a good cliffhanger.  Your final seconds should make people hungry for more. Something like this… “And the weirdest part? That wasn’t even my biggest mistake…” At that point, they have to stick around. Few people walk away from a cliffhanger.

When my company was based in San Diego 15 years ago, I would listen to Jeff & Jer in the morning on Star 100.7. They were terrific at the cliffhangers. On occasion, they did it so well that it upset me because I would get to my office, and they literally kept me from leaving my car.

Image Canva

The First 30 Seconds Are Your Audition

The reality is that the first 30 seconds of creative content aren’t just an intro; they’re truly more of an audition. Whether it’s a podcast, radio show, video, article or blog. You need to secure your audience with bold hooks, humor, and purpose. Otherwise, you will lose them faster than they break their promise to clean out the garage.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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