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What Goes Into a News Media Outlet Alienating Its Audience?

Last week, I finally got around to canceling my Washington Post subscription. The savings weren’t much – I had a decent deal for several years – and it wasn’t like I didn’t read it. I did, daily. I canceled because of Jeff Bezos’ decree that the opinion section would, essentially, become a mouthpiece for one side of politics over another. That’s not what I subscribe to get from my news media outlets.

I should have canceled a long time ago. I could have canceled when they brought in editors from the world of British tabloids. Nobody who’s ever read a British tabloid could have blamed me. I could have canceled when the paper decided that it would be a good idea to bring in a phalanx of new columnists, most of them conservative, plus Rahm Emanuel, which… no.

I definitely should have canceled when the editors nixed Ann Telnaes’ editorial cartoon showing the owner of the paper, and other billionaires, offering bags of money as tribute to President Trump and Telnaes quit in protest. But I didn’t, because I believe in supporting journalism and I don’t want to punish the reporting staff for the sins of the owner.

How many incidents can a subscriber take? I lost count, but this was the last straw. Apparently, 75,000 subscribers felt the same way. I’m sure they picked up some new subscribers, too, but following other mass defections, the paper is taking some big financial hits. Bezos, for his part, probably won’t even notice the pocket change missing, and his Blue Origin government contracts are just a little bit safer, so I’m not deluding myself that my cancellation will have any effect on the Post or Bezos or, really, anyone but me.

What prompts a consumer to bail from a news source? Why do people cancel subscriptions, stop listening to a radio show/station/podcast, switch cable news networks, or change their local TV news preferences? In a polarized climate, politics obviously plays a part; you’re more likely to bail on a news source if you perceive that it has a lean that you oppose.

People say they want balance, but they really want their news to reinforce their own beliefs. That’s how Facebook posts and tweets and TikTok took over the news function for so many people: free and sharing your own bias, telling you what you want to hear, and did I mention free?

But there are other reasons. For me, a major red flag is when a newspaper’s digital product becomes infected by clickbait from other websites. I dumped my Miami Herald subscription because it seemed like half of the homepage featured generic clickbait stories from TheStreet and other sites (the paper also jacked up the subscription rate to unreasonable levels, and I already pay enough for the other two local dailies).

I won’t listen to talk radio of any political bent if the hosts try to defend the indefensible, which is getting quite a workout after the Zelenskyy-Trump-Vance debacle. I won’t watch any local news with a clear political position dictated by corporate, so our local Sinclair CBS and CW affiliates are out. Cable news… ugh, all of them.

I’m not necessarily representative of the public at large. Far from it. The change in administration, Musk and DOGE, and Project 2025 surely contributed to last month’s ratings rise for talk radio in many markets, although the weather and wildfires had a lot to do with it as well.

But most research of news consumers asks why people choose the sources they use when an equally useful metric would be asking why people don’t choose a paper, website, radio station, or TV news outlet. Is it as benign as just not liking the reporters or hosts? Is it politics and perceived bias? Fatigue from the endless crises? Is it not even being aware that the paper, site, or station exists?

What shouldn’t a news outlet do if it wants to reach the vast majority that doesn’t use its product?

Great question. Someone commission a study. I’m not paying for it, though. I told you, I didn’t save that much canceling those papers.

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Ron Wolfley Stepping Down From Analyst Role on Arizona Cardinals Radio Broadcasts

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Arizona Cardinals radio analyst Ron Wolfley has announced he will be stepping down after 20 years of calling Cardinals football. Wolfley made the announcement during his program, Wolf & Luke, heard on Arizona Sports 98.7, delivering an emotional statement.

“First, I’d like to thank my Lord and Savior, Jesus Christ, for His providence and provision in my life,” said Wolfley. “Having said that, with a thankful and grateful heart, I’d like to announce I’m stepping down as the Arizona Cardinals radio analyst.”

The 62-year-old Wolfley was a four-time Pro Bowler as a fullback and special teams player for the Cardinals. He was also on the roster when the team relocated to Arizona in 1988.

“Not only was Wolf a great broadcast partner for the last 20 years, but a great friend,” said Dave Pasch, Arizona Cardinals Radio Network play-by-play announcer. “I’m thankful that will continue, even though we won’t be next to each other on Sundays in the fall.”

During the heartfelt segment on Arizona Sports, Wolfley expressed deep gratitude to his family, friends, and the Arizona Cardinals organization.

“I’d like to thank Michael Bidwill and the Bidwill family for 27 incredible years within the organization as both a player and broadcaster. In almost three decades, my time with the organization was filled with love, respect, and professionalism,” said Wolfley. “The game of football is in my blood. I come from a football family. God used football in my life, and I’m so grateful to Him for allowing me to ‘strap on the boots and bloody up the knuckles.’”

Despite stepping away from his role as an analyst, Wolfley will continue his weekday program, Wolf & Luke, on Arizona Sports 98.7. He will also remain part of Big Red Rage, a Cardinals-produced show airing Thursday evenings.

The Cardinals have announced that a search is underway to find a new analyst for their radio broadcasts.

“Being able to put on the headphones and talk about the game I love makes me feel like I’m 22, in the tunnel and ready to go,” Wolfley said. “Thank you, Bonneville Phoenix, for allowing me to broadcast and relive what it was like to play the greatest game at the highest level.”

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Texas A&M Signs 15-Year, $515 Million Dollar Multimedia Rights Deal with PlayFly

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Texas A&M University has signed the largest multimedia rights deal in collegiate athletics. The Aggies announced a 15-year, $515 million rights agreement with Playfly Sports, a company known for its expansive portfolio of services. With a data-driven and fan-focused approach, Playfly aims to maximize revenue in key growth areas such as media, sponsorship, ticketing, premium experiences, and fan engagement.

Playfly’s digital media division represents the multimedia rights of 25 other universities, including SEC programs like LSU and Auburn. Additionally, the company has agreements with several Big Ten schools, further expanding its influence in collegiate athletics.

This agreement marks the end of Texas A&M’s ten-year partnership with Learfield Sports following the current season. Under the Learfield deal, the Aggies will receive an estimated $18 million. Texas A&M originally partnered with Learfield in 2015.

“We are entering a new era of collegiate athletics, and Texas A&M is positioned to be a strong leader,” said Trev Alberts, Texas A&M’s Director of Athletics. “This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners.”

According to a university release, Playfly will drive growth for Texas A&M Athletics through enhanced fan engagement, content creation, fan data activations, and the development of new partnerships, events, and experiences.

“Our ability to find and grow approved, fair-market NIL deals to organically expand our cap will be critically important,” Alberts stated. “With a focus on NIL, premium experiences, and strategic partnerships, we are excited about the transformative impact this collaboration will have on our programs, our university, and the entire Aggie Network.”

Christy Hedgpeth, President of Playfly Sports Properties, also expressed enthusiasm about the partnership.

“Texas A&M is clearly at the forefront of the ever-evolving collegiate athletics landscape, and we intend to serve as a key driver in further strengthening and monetizing its powerhouse brand,” said Hedgpeth. “It is particularly compelling to partner with Trev and his team because we share a strong belief that commercial modernization is an absolute imperative for future success in college sports.”

Under the terms of the agreement, the partnership is fully guaranteed and will increase Texas A&M’s annual payout to $34 million. Additionally, the university will receive an extra $95 million over the first three years of the deal.

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Fred Toucher: ‘Pat McAfee Sucks, and If You Listen to Him, You’re an Idiot’

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Pat McAfee has been broadcasting his sports talk show from the NFL Scouting Combine this week at Lucas Oil Stadium in Indianapolis, Ind. and has welcomed a variety of special guests on the program. On Thursday’s edition of the show, he broke news that Travis Kelce is planning to return to the NFL and play his 13th season next year as the Kansas City Chiefs presumably look to avenge a Super Bowl defeat by the Philadelphia Eagles. The news was part of the discussion on the most-recent episode of Toucher & Hardy on 98.5 The Sports Hub, and it elicited confusion about the premise of the afternoon show.

Toucher offered his congratulations to McAfee in having the phone number for Kelce, but he also contended that McAfee only has a show because of paying Aaron Rodgers to be a weekly guest.

“Now let’s address this, ‘Fred, you’re jealous of Pat McAfee,’” Toucher said. “Okay, let’s go [through] people that are better than me and more successful than me at radio that I like. Howard Stern, Charlamagne tha God, Mad Dog, Paul Finebaum.”

Toucher then averred that he named four people who fit this category, and he later added ESPN commentator Stephen A. Smith to that list as well. Furthermore, he voiced that McAfee was not part of this cadre of accomplished hosts before proceeding to give his opinion about the former NFL punter and multimedia superstar.

“Pat McAfee sucks, and if you listen to him, you’re an idiot,” Toucher said. “You really might be an idiot, and the best is, ‘You don’t get it.’ Oh no, I get it. He works for Disney. This isn’t some guy on pirate radio here changing the way the game’s played. I guess I get that he can say the s-word, and that’s tremendous. It’s very exciting. I could hear that from any kid, but I can hear it from Pat McAfee.”

Rob “Hardy” Poole, who has been co-hosting the morning drive show with Toucher for just over a year, conveyed that he believes there is still jealousy of the people who get the show. Toucher had expressed that some people may accuse him of not understanding the program because of his age, but he pointed out that this was not the case. On the contrary, he seemed to place some of the criticism through doing work with entities owned by The Walt Disney Company.

“Once you work for the Disney company, any cool, rebellious factor that you might be hanging on to is long gone,” Toucher said. “You are in a long, corporate game. You are a peg in the cog. I am jealous about how he leveraged garbage views on YouTube into a really lucrative TV gig. That I am jealous of because, again, if I was running ESPN, I’d go, ‘What is everyone talking about? Oh, his Aaron Rodgers interviews.’ I think he was brilliant to pay Aaron Rodgers a million dollars a year to do his show because that’s the only thing people talked about.”

Toucher proceeded to express that McAfee was “a silly goose punter” that the media liked hearing from and that he did not care for him. Nonetheless, he also claimed that McAfee is probably a nice guy but someone he does not want to hang out with and considers annoying.

“You’re jealous that he broke news,” Poole said. “I can’t figure out what you’re jealous of. You’re definitely jealous though.”

“No, I just know sometimes what’s going to come in, and I’m heading you off here,” Toucher replied. “I just named a bunch of guys currently doing radio that are more successful than me that I respect, and there you go. Now you have them. Pat McAfee’s not one of them.”

ESPN licensed The Pat McAfee Show for 235 episodes a year under a multiyear deal beginning prior to the start of the last football season. In addition to his hosting obligations, he also provides analysis for episodes of College GameDay during the football season and is also working as a color commentator on the Netflix presentation of WWE Monday Night Raw.

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77 WABC Adds David Paterson to ‘Left vs Right’ with James Flippin

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77 WABC has announced it is adding David Paterson to its Left vs Right weekend show alongside host James Flippin.

Paterson, a Democrat, served as the Governor of New York from 2008 through 2010. He made history, serving as the first legally blind person to hold the office of governor, and was the first African American governor of the state.

“I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics,” said 77 WABC and Red Apple Media owner John Catsimatidis. “David represents the Democratic perspective with a level head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée to a regularly scheduled co-host of Left vs. Right will be a welcome addition to our listeners.”

David Paterson will step into the role previously held by Anthony Weiner, who is currently off the program as he runs for City Council in The Big Apple.

“I am thrilled to be a part of the permanent WABC Radio line-up and to represent the left side of things,” said Paterson. “As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”

Paterson is no stranger to 77 WABC. He makes routine appearances on The Cats Roundtable with John Catsmidatidis and Cats & Cosby with the station owner and Rita Cosby, as well as Sid and Friends in the Morning with Sid Rosenberg.

Left vs Right airs on Saturday afternoons from 4-5 PM.

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Mike Bacsik Hosts Final Show on 105.3 The Fan, Including Surprise Guest Appearance by Norm Hitzges

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After parts of 14 years on the airwaves in the DFW metroplex, former Texas Rangers pitcher Mike Bacsik hosted his final show on 105.3 The Fan on Friday. As a member of the K&C Masterpiece with Kevin Hageland and Cory Mageors in middays since February 2020, Bacsik will still be on the airwaves for select Rangers pregame and postgame shows, he will be working in television as the color commentator for live game broadcasts for the team on the Rangers Sports Network.

Before Bacsik started hosting programming on 105.3 The Fan, he served as a show producer for Norm Hitzges on 1310 The Ticket. Hitzges, who is a member of the Texas Radio Broadcasters Hall of Fame, retired from hosting on the station in 2023 following more than three decades on the airwaves. During Bacsik’s final show on 105.3 The Fan, Hitzges appeared as a surprise special guest, offering his congratulations and reminiscing on when they used to work together.

“Well Mike, it’s been a lot of wonderful years, and I have to tell you how proud I am of you,” Hitzges said. “When Mike broke into the business, I kept encouraging Mike that he had a real future in this business and to keep at it because, as you guys know, making your way up in the sports journalism these days, sports talk radio, television analysis, it can be a long toll and you don’t start out making much money, and it takes a lot of sticktoitiveness, and that’s been sort of a mark of Mike’s career, honestly, both in baseball and in media.”

Bacsik expressed how Hitzges is his mentor in the business, and he remembers going to the Rangers broadcast booth to greet him as a child. Later in the segment, Hitzges reminded Bacsik how he used to do Rangers games and a sports talk radio show, facetiously imploring him to muscle up. In response, Bacsik acted nonplussed about how Hitzges was able to effectively balance both of these roles and recalled his experience from last season.

“I somewhat did that last year, not when we were on the road,” Bacsik said. “I brought the equipment to spring training to do the show when I was doing spring training, and it’s like to haul around this equipment, then find a place where I’m going to do this from somewhere between 8 a.m. or 10 a.m. to noon to 2:00 seems very difficult.”

Mageors recalled how Hitzges once told him that sports talk radio was the most addictive business that he would be a part of. The wisdom imparted onto Mageors continues to stick with him today, and he always feels a sense of gratitude working in the job. The television business, he surmised, would convey a similar feeling, and Hitzges subsequently encouraged Bacsik to always have facts to back up his opinion and to be himself on the broadcasts.

“I’ve always thought you had a wonderful persona in the media,” Hitzges said. “You have a wonderful personality. Don’t think you have to be anybody else, and finally, have fun. Look around the ballpark. They’re crazy things in a ballpark – I mean, crazy things. Fans, kids asleep drooling ice cream on their dad’s chest. There’s things at the ballparks.”

Dave Raymond, the television play-by-play voice of the Texas Rangers, also joined the final episode of the K&C Masterpiece in its current iteration ahead of beginning the season with Bacsik on the broadcasts. Mageors explained that he learned a lot more about baseball working with Bacsik on the show, and he was curious to know what his understanding of him was through previous television broadcasts. Raymond lauded his authenticity and how he showcases his expertise without coming off as condescending and being able to humble himself.

“I had a pretty good sense of what we were up against,” Raymond said. “But like you guys, I feel like when he opens his mouth and starts talking about baseball, it’s always interesting to me. So many times, he will bring up something that I hadn’t thought of… and I think what draws us to Mike as listeners – what draws me to him as a baseball person – is his willingness to be vulnerable and say, ‘I don’t know why they would do that.’ He’ll ask questions.”

With Bacsik stepping away from the show, he divulged that the experience had been awesome and was in disbelief towards its ending. While he did not meet all of the listeners in person, he took the time to thank them for their support and articulated that he would likely be thinking about what he would say on the show come Monday. Bacsik lastly thanked all of his colleagues and the guests who appeared on the show and declared that his time on The Fan has now come to an end.

“As I close it out here, thank you to everybody who’s listened to me throughout the years, and I know that I can at times not be the most liked person, but you stuck with me, you stuck with the station,” Bacsik said. “Thank you so much. Thank you to Bruce Gilbert, thank you to Gavin Spittle. They took a chance on me, a second chance on me and without that second chance, there’s no way that I am going to do the Texas Rangers full time like I am.”

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Bret Baier: I’m Never Afraid of the Fox News Audience

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Bret Baier has been a staple at 6 PM ET for Fox News for more than a decade and a half. And he’s defending his journalistic integrity from some critics.

During an appearance at the Innovating to Restore Trust in News Summit, Baier was asked about how the network covers the current political landscape as Donald Trump returns to the White House. He said it isn’t any different than any other time in American history.

“We’ve done stories that are positive (and) negative. I’ve been on the back end of tweets of President Trump. I had a pretty contentious interview the last time — not the Super Bowl one but the one before that. And yes, you cover it both ways. Listen, I want to come away tough but fair. That’s it. And you look at my X account and Sally says ‘You’re so in the tank for Trump’ and Bob says ‘You’re such an anti-Trumper.’ I feel like saying ‘Bob, meet Sally. Sally, meet Bob.’ I’m just going to cover the news.”

Bret Baier was asked if there’s a sense that Fox News is sacred of its audience and if he feels pressure to report favorably to President Donald Trump. He balked at that idea.

“I don’t think we’re afraid of the audience. We respect the audience. More Democrats and Independents watch Fox than any other network. We’ve had our largest ratings boom in the past month. I think it’s crazy numbers. The Five gets 5 million viewers. I’m getting 4 million at 6:00 in the evening. We’re not getting those numbers all because you’re doing things cookie-cutter. Each one of us covers things differently. I just happened to be the news version.”

Fox News finished the second month of 2025 as its most-watched February in network history.

It has been a banner week for Baier. He has secured interviews with French President Emmanuel Macron, UK Prime Minister Keir Starmer, and is scheduled to have a sit-down with Ukrainian President Volodymyr Zelenskyy after he and Donald Trump had a fiery exchange in the Oval Office Friday afternoon.

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94.9 The Outlaw Wichita Falls, TX Is Now Not Going Dark Today 

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Cumulus Media’s Red Dirt 94.9 The Outlaw, KOLI Wichita Falls, TX, was expected to go dark tonight at midnight (BMM 2/26). However, it now appears that it is delayed, at least for the time being.

PD and morning host James Cook posted on the station’s Facebook page, “FIRST… Kudos to our listeners for making your voices heard. We will be staying on for a few more weeks so you can enjoy the music from Texas and Oklahoma.”

However, Cook’s morning show will not be continuing.

“We are saying goodbye today to The Way Too Early Show. My life is forever changed because of the wonderful scene and the people involved. Since I get teary-eyed throughout the morning, I haven’t been able to open the mic ONCE but I’ve played many goodbyes from our fans. I’ve been a lucky man to have the chance to wake you up with some of the best music around. From the bottom of my heart… THANK YOU.”

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93.3 The Q Albuquerque Announces New Lineup

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Cumulus Media has announced a new lineup at Top 40 93.3 The Q KOBQ Albuquerque.

Leah Black is set to return as co-host for the station’s newly launched morning show. Black will partner with Program Director, Carlos Duran, a 20-year on-air station veteran.

“Wake Up with Carlos D and Leah Black” will air weekdays from 6 to 10 a.m. (MT).

Janae Martinez is also joining the on-air lineup as the host of Afternoon Drive. Martinez previously co-hosted Albuquerque’s top afternoon show alongside Duran.

Jeff Berry, Vice President/Market Manager said, “These additions reflect Cumulus Media’s commitment to delivering fresh, engaging, and high-quality local content to our listeners. Carlos D and Leah Black’s new show brings a dynamic and exciting energy to mornings, while Janae Martinez’s return ensures that our afternoons remain a powerful connection point for Albuquerque. Together, this team represents the very best of Albuquerque radio.”

Leah Black commented, “I’ve known Carlos for decades and have always admired his ability to connect with listeners. Teaming up with him to wake up the Duke City is a true dream. We already know each other so well. I think that creates a natural and entertaining dynamic that listeners will love. Carlos and I share a common desire to laugh and have fun, and we can’t wait to bring everyone along for the ride.”

Janae Martinez said of her new position, “As a proud Burqueña, I’m absolutely over the moon to be back at my favorite station—the one I’ve always called home! This is a full-circle moment that fills me with so much joy and gratitude. There’s nothing like connecting with my community right here in Albuquerque, and it feels amazing to be back where I truly belong. Let’s create new memories together and make afternoons on 93.3 The Q unforgettable!”

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‘Hard Knocks’ Selects the University Of North Carolina: Report

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HBO’s Hard Knocks series has faced its fair share of criticism from NFL franchises in recent years, leading many teams to avoid participating altogether. However, HBO and NFL Films have now secured a partner for the 2025 edition of the series—though the featured team does not play in the league at all.

The University of North Carolina has reportedly reached an agreement with HBO and NFL Films to be the focus of the latest edition of Hard Knocks. The Tar Heels made the biggest splash of the offseason by hiring former New England Patriots head coach Bill Belichick to lead the program.

This will mark Belichick’s first appearance on the NFL Films series, as the Patriots were never featured during his 24-year tenure with the team.

According to Front Office Sports, the NFL turned to the Tar Heels after failing to secure an agreement with any NFL team for filming.

As of now, neither NFL Films nor HBO has officially confirmed North Carolina as the featured program.

Hard Knocks faced significant criticism for its coverage of last season’s edition, which focused on the New York Giants’ offseason. The series highlighted the failed contract negotiations with running back Saquon Barkley, putting the situation on public display.

The five-episode season also documented the team’s inability to execute a draft-day trade that could have altered the organization’s trajectory. Additionally, the show appeared to depict a franchise lacking a clear identity or direction, with multiple executives shown pursuing conflicting visions for the team.

As a result, many NFL franchises have reconsidered how Hard Knocks might impact their organizations. This year marks the 25th season of the series, which remains a flagship documentary offering a behind-the-scenes look into the inner workings of a football program on HBO.

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