Amazon, the largest retailer in the world, is expected to pay in the neighborhood of $100 million for this single game on Black Friday, one of the largest retail days on the calendar.
"In the booth, there’s technique, there’s fundamentals that go along with it that just take time to kind of learn, to kind of train. Just like as a quarterback. It doesn’t happen overnight."
"We really believe these new platforms give us the ability to innovate beyond where we are today and make the experience for our consumers so much better. It obviously makes it more available to our consumers, and particularly the younger demographic which is one we really want to get to".
The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.