Tag: Media Sales

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NBA Countdown Is Meeting the Moment of the NBA Finals

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"The Pacers and Thunder may come from small markets, but ABC is providing big-time talent."

A Joyful and Positive Workplace Matters to Employees

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Joy reduces burnout, increases collaboration, and enhances problem-solving.

What A.J. McCarron Learned From ESPN To Build ‘The Dynasty’

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“I think that's how we get this thing to grow, is people leave each episode where they're like, ‘damn I learned something today.’”

Does Your News/Talk Radio Show Have the Right Podcasting Strategy?

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If you're not doing these things, you're likely missing out on a sizeable portion of your potential audience.

Radio Station Promotions Should Have an Advertising Sales Booth

Columns Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

Sales Meeting: So, You Want to Be a Sales Manager?

Features Dave Greene Dave Greene -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Sales Meeting: Sell The Audience

Columns Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Columns Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Sales Meeting: Use a Little Show Business in Your Advertising Presentations

Features Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Sales Meeting: Never Give Your Clients a Reason Not to Trust You

Features Dave Greene Dave Greene -
Sales meeting time! Hope your week is off to a great start. Normally we talk in our meetings about what to do in certain...

Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies

Features Dave Greene Dave Greene -
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Columns Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Maximize Event Promotions with Radio Ads of Various Lengths

Columns Jeff Caves Jeff Caves -
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...

Name Awareness Advertising: A Must for New SMBs

Columns Jeff Caves Jeff Caves -
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...
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Popular

A Joyful and Positive Workplace Matters to Employees

Columns 0
Joy reduces burnout, increases collaboration, and enhances problem-solving.

What A.J. McCarron Learned From ESPN To Build ‘The Dynasty’

Features 0
“I think that's how we get this thing to grow, is people leave each episode where they're like, ‘damn I learned something today.’”

Does Your News/Talk Radio Show Have the Right Podcasting Strategy?

Columns 0
If you're not doing these things, you're likely missing out on a sizeable portion of your potential audience.

Classic Rock And Alternative Radio Need To Cultivate The X-Factor

Columns 0
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.

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