Tag: Radio Sales

The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

It marks a return to Saga for Cable after spending time as Regional Director of Sales for Beasley Media Group, Florida.

Based at the company headquarters in Birmingham, Bell will be responsible for driving revenue, leading sales teams, and shaping SummitMedia’s sales strategy across its nine markets.

“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.

For success, you must digest and invest.

Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.

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