After a one-month absence, The Ticket (KTCK-FM 96.7 and KTCK-AM 1310) has returned to the top of the Dallas-Fort Worth sports talk ratings mountain that includes The Fan (KRLD-FM 105.3) and KESN-FM (103.3.) in the target demographic of men 25-54.
In Nielsen’s latest period, which covers July 16 to Aug 12, the monthly score was:
The Ticket – 4.3; The Fan – 3.9; KESN – 2.0.
On another level, men 25-54 from Monday to Friday 6 a.m. to 7 p.m., when the big-name, high-priced local talent is on the air, it was:
The Ticket – 5.3; The Fan – 3.7; KESN – 2.2
Note: Keep in mind that there still was lots of pre-Cowboys season vacation time taken by regular hosts.
As usual, The Ticket’s Morning Musers finished way ahead of the sports talk pack. George Dunham, Craig Miller and Gordon Keith scored an 8.8 share among men 25-54. Closest was the station’s Hardline at 5.0, followed by The Fan’s Ben & Skin at 4.9.
Among all listeners, a category for which sports talk stations have little regard because it doesn’t pay the bills, it was:
The Fan – 2.8; The Ticket – 2.0; KESN 1.1
Here’s a breakdown by show of the Monday-Friday August men 25-54 ratings for 6 a.m. to 7 p.m.:
The Musers (Ticket), 6-10 a.m. – 8.8
The Hardline (Ticket), 3-7 p.m. – 5.0
Ben & Skin (Fan), 3-7 p.m. – 4.9
Shan and RJ (Fan), 6-10 a.m. – 3.3
G-Bag Nation (Fan), 10 a.m.-3 p.m. – 3.2
Mike & Mike (KESN), 5-9 a.m. – 3.1
Norm Hitzges (Ticket), 10 a.m.-noon – 2.8
BaD Radio (Ticket), noon-3 p.m. – 2.7
Cowlishaw & Mosley (KESN), 3-6 p.m. – 1.9
Dennis & Friedo (KESN) 11 a.m.-3 p.m. – 1.7
The Herd With Colin Cowherd/fill-in (KESN), 9-11 a.m. – 1.1
Credit to the Dallas News who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
