Colin Cowherd, host of FOX Sports Radio and FS1’s “The Herd,” launches a new sports website, TheHerdNow.com, today. The site serves as the digital home for content created and curated by Colin Cowherd including bold opinion pieces, viral news stories, exclusive podcasts, and original video series. The new site also serves as a portal for fans to find stories covering the best moments and interviews from Cowherd’s radio show, as well as the daily podcast and streaming audio of “The Herd.”
TheHerdNow.com expands Cowherd’s already impressive multiplatform reach. “The Herd” launched in September 2015 on FOX Sports Radio, iHeartRadio and FS1 and has amassed over 100 radio affiliates. Cowherd’s podcasts on iTunes, including the “Best of The Herd” and “Full Show,” consistently rank atop the Sports & Recreation category. The Herd also ranks No. 1 among sports podcasts on iHeartRadio, and the show’s 24/7 iHeartRadio channel The Herd consistently amasses more than one million listening hours each month. Clips of “The Herd” drew 186 million video views over the show’s first 10 months via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.
The site is a partnership between Cowherd, Premiere Networks, and Red Seat Ventures. Red Seat specializes in building and monetizing digital businesses for talent and brands.
“I’ve chosen to work with the best people in the industry, and the support I’ve received has been like nothing I’ve ever experienced,” shared Cowherd. “I feel incredibly lucky to launch this venture for fans to connect with my best content whenever and wherever they happen to be.”
Julie Talbott, President of Premiere Networks, said, “Colin’s ability to connect with millions of fans is evident in the rapid growth and success of ‘The Herd’ across multiple platforms. The launch of TheHerdNow.com is the next step in fully engaging those loyal fans and creating a digital destination for Colin’s unique brand of sports entertainment.”
Red Seat CEO Christopher Balfe said “Colin has built an incredibly loyal audience by bringing a unique and entertaining show to radio and TV each day. We look forward to building a digital platform that matches the energy and enthusiasm his fans have come to expect.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
