The November ratings were released last week in Houston, and once again Sports Radio 610 remains in the driver’s seat according to the Houston Chronicle. 610 doubled the overall performance of second place ESPN Houston 97.5, and tripled the number of third ranked SportsTalk 790. Both of 610’s drive time programs registered top 10 finishes, led by the afternoon show placing inside the Top 5.
One detail of interest to many in the sports radio industry is how Josh Innes will perform, now that he’s returned to the market to compete against his former station. For his first full month, Innes’ show rated lower than former host Charlie Pallilo’s final month. However, most new programs usually require time to develop a loyal audience and consistent impression in the ratings.
In sizing up the three stations in the Men 25-54 demographic, here are the head to head comparisons.
M-SU 6a-Mid:
- Sports Radio 610 = 3.6 (tied for 11th)
- ESPN Houston 97.5 = 1.7 (24th)
- SportsTalk 790 = 1.1 (25th)
M-F 6a-10a:
- Sports Radio 610 = 3.9 (8th)
- ESPN Houston 97.5 = 2.0 (19th)
- SportsTalk 790 = 1.3 (tied for 23rd)
M-F 10a-3p:
- Sports Radio 610 = 3.6 (11th)
- ESPN Houston 97.5 = 1.6 (tied for 20th)
- SportsTalk 790 = 1.2 (23rd)
M-F 3p-7p:
- Sports Radio 610 = 4.5 (5th)
- ESPN Houston 97.5 = 2.4 (20th)
- SportsTalk 790 = 1.4 (26th)
M-F 7p-Midnight:
- Sports Radio 610 = 3.0 (tied for 11th)
- ESPN Houston 97.5 = 1.1 (24th)
- SportsTalk 790 = 0.4 (tied for 26th)
To give you a sense of how each individual show performed with Men 25-54, here are the full breakdowns.
Sports Radio 610:
- The Triple Threat with Rich Lord, Sean Pendergast & Ted Johnson (2p-7p) = 4.4
- MaD Radio with Mike Meltser & Seth Payne (6a-10a) = 3.9
- In The Loop with John Lopez & Cody Stoots (10a-2p) = 3.5
- Gallant at Night and Houston Texans/NFL programming (7p-11p) = 3.1
ESPN Houston 97.5:
- The Blitz with Fred Faour & AJ Hoffman (4p-7p) = 2.7
- Unfiltered with John Granato & Sean Salisbury (11a-1p) = 2.0
- Granato & Raheel with Del (9a-11a) = 1.8
- Joel Blank (1p-4p) = 1.3
SportsTalk 790:
- The Bottom Line with Sean Jones & Adam Clanton (12p-3p) = 1.5
- The Josh Innes Show (3p-7p) = 1.4
- The Proper Gentlemen w/ Lance Zierlein & Matt Thomas (6a-10a) = 1.3
- In The Trenches with Greg Koch & N.D. Kalu (10a-12p) = 0.8
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
