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Rich Keefe To Join Dale & Holley on WEEI

Strengthening your brand while weakening your competitor is a familiar strategy in sports talk radio. And WEEI is hoping it’s one that works in their favor.

The radio station announced today that Rich Keefe, an original member of 98.5 the Sports Hub since its inception in 2009, will join Dale and Holley in afternoon drive. Keefe confirmed the news via Twitter.

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During the past seven years, Keefe had been used in a variety of roles at The Sports Hub. He most recently served as the co-host and update anchor on the station’s evening show.

In addition to joining Dale and Holley’s afternoon show, Keefe will co-host with Mike Mutnansky from 6p-7p, and contribute online content to WEEI.com. He’s expected to make his debut on WEEI next week.

The vacancy on the afternoon show was created when Jerry Thornton announced in early November that he was returning to Barstool Sports. Thornton had spent the past two years in afternoons on WEEI.

New WEEI Program Director Joe Zarbano added, “I’m thrilled to add Rich to our team. He’s a local guy with tons of experience and credibility. This is a great addition for WEEI.”

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Jason Barrett
Jason Barretthttps://barrettmedia.com
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight. You can find JB on Twitter @SportsRadioPD. He's also reachable by email at Jason@BarrettMedia.com.

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