Barstool Sports has reached a deal with SiriusXM to deliver a national daily show starting January 3rd according to the Hollywood Reporter. Barstool Radio on SiriusXM will air on SiriusXM’s Rush channel, weekdays from noon to 2pm ET, and feature Barstool Sports founder Dave Portnoy, and members of his New York based media company.
Portnoy, known to Barstool Sports fans as “El Presidente”, says the radio show will become his top priority. The program will offer a peak behind the curtain of everyday life at Barstool, and cover stories by looking at them through a satirical lens.
“We had a lot of fans internally of the Barstool website,” said Steve Cohen, SiriusXM’s Senior VP of sports programming. “I got excited about the opportunity to work with these people and bring their brand to radio.”
Barstool presently has a staff of 50 contributing to its website, podcasts and social media platforms. It attracts seven million readers per month and has been focused on expanding its footprint since Portnoy sold a majority stake in the company to The Chernin Group.
New CEO, former AOL executive Erika Nardini, said about the SiriusXM deal, “It has been a great home for creators, and an awesome platform for people who have a lot to say and are interesting in their own right. And that’s one of the things that makes Barstool really unique.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
