After the opening pleasantries on episode 2 of Season 2, Jason dives into The 5 in 5. This week’s stories focus on Vice Sports dropping written content in favor of video, The Athletic and Boston Sports Journal doubling down on print while others run away from it, the lack of interest in the O.J. Simpson parole hearing on sports television, ESPN’s interest in Charissa Thompson to work alongside Mike Greenberg on his new TV show, and Jeremiah Crowe’s promotion to Program Director of KNBR in San Francisco.
This week’s guest is Joe Fortenbaugh of 95.7 The Game in San Francisco. During the course of 43 minutes, Joe takes listeners through his unique journey into sports radio and shares tips on how to succeed as a personality and capitalize against a strong local competitor.
SUBJECTS COVERED WITH JOE FORTENBAUGH
- Chasing a law degree and an opportunity in sports as an agent
- Getting his start with the National Football Post and what the job entailed
- Calling into other market programs and what his strategy is when doing it
- How doing a good deed led to a change of luck and life changing message
- Going thru a challenging audition process and how he prepared for it
- Settling into the #2 role on a morning show and finding his groove
- Undergoing adversity and how to approach it during challenging times
- Adjusting to the lead host position and what he did to get ready for it
- Trying to grow a show while competing against a dominant competitor
- The mindset of Bay Area listeners and why he reduces his aggression
- Measuring self-improvement and seeking honest outside feedback
- The challenge of pleasing the audience while satisfying your own interests
- Why sports handicapping will become a bigger conversation in sports media
- Growing up a Philly sports fan and if he desires talking sports in Philadelphia
- Quick Hits – Raiders in Vegas, Best host, Donald Trump, Best sports media bet
FROM THE GUEST
Joe’s Twitter handle: @JoeFortenbaugh
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
