Nielsen has announced it is instituting a round of mass layoffs beginning today, with 9% of its global workforce being reduced.
The reduction is the second mass layoff by the company since it was jointly purchased by Brookfield Business Partners and Evergreen Coast Capital in 2022.
Hundreds of employees were laid off earlier this year, with several executives and senior managers being forced out of the company.
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company’s financial strength for the future. We will continue to prioritize areas that will drive innovation and the future of cross-media measurement.”
According to government filings, Nielsen had more than 15,000 employees globally at the close of 2021. 6,200 of those 15,000 employees are based in the U.S. However, that figure was compiled before the latest downsizing in January.
The latest reductions follow other cost-cutting measures the company has implemented in recent months. Earlier this year, Nielsen ended radio ratings reports in seven small markets ranging from market #213 (Lake Charles, LA) to market #246 (Witchita Falls, TX).
