Nielsen has released its latest Media Distributor Gauge, and Netflix has seen a large jump in recent months, all the way into the top three.
During the month of June, 8.3% of all television usage was spent with Netflix. That figure is the streaming platform’s highest overall percentage since January, when it held 8.6% of viewing. Netflix featured a new season of Tires — the popular comedy series starring Shane Gillis — as well as a documentary on the Titan submersible that imploded in 2023 attempting to visit the wreck of the Titanic, among several other new releases.
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
YouTube held 12.8% of all television viewing during the month. Meanwhile, Disney held exactly 10%, which is down 0.7% compared to what it featured in May, despite having the top 33 broadcast network telecasts during the month, including the NBA Finals and ABC World News Tonight.
With the 2.8% lead over Disney, it marks the largest lead YouTube has held since the Media Distributor Gauge from Nielsen was first released.
NBCUniversal finished the month in fourth, aided by a large influx of Peacock users watching the Love Island USA program. Peacock saw a 13.4% increase in overall viewership during the month, according to Nielsen. However, NBCUniversal overall dropped by 0.2% points month-over-month.
Paramount rounded out the top five at 7.2% of usage, while FOX was close behind at 6.9%.
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