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Fox News Doesn’t Need Your Trust to Win

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Fox News has a trust problem. It also has a winning problem, and not the kind anyone in Rockefeller Center or on the Walt Disney lot wants to admit.

New data shows just 33% of those surveyed say they trust Fox News. That’s the lowest mark of any major television news brand. ABC News and NBC News topped the list, and even they only managed 44%. Read that again. The most trusted name in American television news still can’t crack a majority. Two out of every three people surveyed said they don’t trust Fox News at all.

And yet, Fox keeps winning. It’s not just winning cable news, mind you. Fox News routinely beats the broadcast networks themselves in primetime, head-to-head, scripted dramas and all. Jesse Watters draws a bigger audience some nights than ABC’s entire entertainment slate. Sean Hannity outdraws CBS reruns. It’s not Fox News versus ABC News and CBS News anymore. It’s Fox News versus the entire network television apparatus, and Fox is holding its own.

That contradiction, distrust paired with dominance, is the defining story of cable news in 2026. It says something uncomfortable about what audiences actually want from television news. And it’s worth sitting with for a minute before anyone reaches for nostalgia.

The Cronkite Era Isn’t Coming Back

People love to invoke Walter Cronkite. He’s the shorthand for an era when trust was the entire business model. Back then, “the most trusted man in America” could end a broadcast, and the country would simply believe him. That era is gone, and it’s not coming back, no matter how many media columns wish otherwise.

Audiences today don’t reward credibility the way they once did. They reward identity. Viewers don’t tune into Fox News because they think it’s the most accurate account of the day’s events. They tune in because it reflects how they already see the world. That’s a far stickier habit than trust ever was. Once a network becomes part of someone’s daily routine, the trust question becomes almost beside the point.

This isn’t unique to Fox, either. CBS News saw its trust numbers drop significantly this year, too. Recent Reuters Institute findings showed trust scores for both Fox News and CBS News falling by 10 percentage points. The entire industry is bleeding credibility. Fox just happens to be the only one still gaining viewers while it bleeds.

Ratings Are the Only Scoreboard That Matters

Networks don’t sell trust to advertisers. They sell eyeballs, and Fox News delivers eyeballs night after night, regardless of what surveys say about credibility.

That’s the part traditionalists miss when they wave around trust data like a trump card. A 33% trust score doesn’t show up on an upfront presentation. A ratings win does. Advertisers don’t ask Nielsen how viewers feel about a network’s integrity. They ask how many people watched, how long they stayed, and what those eyeballs are worth. By every one of those measures, Fox News is thriving while plenty of “more trusted” outlets watch their audiences shrink.

None of this means trust doesn’t matter at all. Long-term brand health still depends on some baseline credibility, and a network can’t run on outrage forever without consequences. But in the short and medium term, the data is blunt. Distrust and dominance can coexist, and right now, they do.

Skeptics will point out that ratings and revenue aren’t the same thing as reputation, and they’re right. A trust deficit can still cost a network in subtle ways, from advertiser hesitancy to talent recruitment to how rivals frame coverage of its missteps. Fox executives know this better than anyone, which is part of why the network keeps investing in digital expansion and streaming, building revenue streams that don’t depend entirely on cable’s eroding bundle. Diversifying away from a single trust-dependent platform is its own kind of hedge.

The pudding has already been served. Fox News isn’t winning despite the trust numbers. It’s winning regardless of them. The rest of the industry is still trying to figure out what that means for everyone else.

How Local Talk Radio Hosts Can Own the Iran Deal Story

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There is finally a deal with Iran — or so we think, for now, maybe. Regardless, for the first time in weeks, the Iran War saw real, tangible movement and progress. However, much of the national discussion has been predictable. Depending on what news channel you watch, the deal is either promoted as the greatest deal of all time, akin to the Louisiana Purchase, or it’s the worst deal one could imagine, in line with the Boston Red Sox selling Babe Ruth to the Yankees. Where the real conversations are being had — or at least should be had — are on local talk radio.

First off, let’s be clear about the game being played here. Many of the folks you will see on television have masters to serve, or access to obtain, so much so that honesty with the audience is not the primary goal. Regardless of political party, that’s typically the case on many television news programs. It’s a reality of the business.

However, your local talk show host is “just” a member of their local community. Sure, they may have some access, but they aren’t as likely as your national talking head on cable news to be invited to cocktail parties in Washington, D.C. with movers and shakers. Those invites aren’t on the line based on what’s said on a primetime cable news show.

Talk Radio’s Honest Advantage

News/talk radio right now is where these conversations can be real. As the host, you can question the Iran deal, be skeptical, and invite the audience to a real-time conversation. You’re the person posted up at the corner of the bar having the real conversations. This isn’t about being pro- or anti-any administration. It’s about sounding like a real person, not a press briefing.

At a time when people want “real” more than anything else, this is your opportunity. Half the things we scroll through on social media we now question. Is this AI? Is this fake news? What’s really going on here?

There’s a desperate want and need for genuine connection, and it’s part of why 90s nostalgia is returning. People remember it fondly and want a simpler time. Things also felt more real.

Your Moment to Stand Out

So don’t feel the need to parrot whatever you see on cable news. You’re on Main Street. You’re in real America, where the world isn’t as black and white as what TV executives in New York and Washington, D.C. want you to believe. As a host, you have an opportunity to stand out at a time when many are seeking answers, insight, and real conversation — not fabricated talking points.

At its best, talk radio isn’t trying to win access; it’s trying to earn trust. In a story like Iran, where even the experts admit we don’t have all the answers yet, trust matters a lot more than access.

This is actually a freeing moment to be a local talk show host. You’ve got the microphone. You set the tone. And you’re not beholden to anyone except the listener on the other side of the radio, the app, or the smart speaker. Use that freedom. Think for yourself. Be a human being, be curious, and be willing to say what others won’t. You’ll stand out. And your audience will reward you for it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Rock is in the ‘Group of Death’

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No, this isn’t about death metal, it’s not an insane claim that rock is dead, and it’s not about icons passing away. This is about soccer… played by RockTernative guys and girls. Every World Cup has a Group of Death — that one where we wonder if the pairing committee spent too many hours in the pub:

  • Every team is great
  • Every point matters
  • Every match is like a back-alley brawl
  • One mistake can prove fatal
  • One spectacular play can unite an entire country

WHO’S IN THE GROUP OF DEATH

At RockTernative, every day is like being in the Group of Death, with high-level competition on every platform — yet it’s not always easy to tell the winners from losers. And it’s not as simple as putting 11 on each side and playing ball.

You already know who’s in the RockTernative Group of Death — it starts with other FM stations and ends with a gazillion streaming platforms and their vertical brands. Yet everyone is fighting for the same attention and revenue — just with different rules, clocks, measurements, budgets, and definitions of success.

WINNERS AND LOSERS

Some brands know they’re in the Group of Death and act like it — buttoned up, talented, researched, evolving, and connected to their markets.

Others play like they’re scrimmaging Qatar — lazy, predictable, not live, local, or topical, still blasting last summer’s imaging and driving the van with the old positioning statement. Those brands would be relegated in the Premier League. Some are simply overmatched with no budget, like Curaçao, so they get a pass, but others do have resources and still choose to scrimmage.

If you’re at a brand looking to toughen up for the critically important fall season, let’s fire up a few World Cup-isms and hit the pitch.

FORMATION

In the World Cup, team formations aren’t built to look fancy on TV — they’re strategy, so if your brand isn’t meeting expectations, it’s likely time to adjust the formation. That can mean anything from music to talent to leadership, but remember — just because another station wins with a 4-4-2 formation doesn’t mean you have the personnel or music mix to win that way.

To do: SWOT the market, audit your brand, and use research, data, gut, and listener groups to find the formation that best fits your team.

TALENT

Argentina doesn’t win the 2022 Cup without Messi, and the same idea applies here: stars can change everything.

To do: If you have a standout talent, use them everywhere — not just in one daypart only half your cume touches — but if you don’t have a star, adjust your “winning expectations” unless the music is a massive cume magnet.

MOMENTS

Every tournament is defined by a few key moments — those spectacular plays everyone remembers — and these “moments” are easier to achieve at radio than on the pitch.

To do: Decide what “moments” your brand will own the rest of the year, and prepare for them, whether that’s the 4th of July, Labor Day, Back to School, concert season, a new release, or a killer morning show stunt.

Unexpected “moments” will also land in your lap — a big sports story, artist meltdowns, severe weather, local controversy, a blockbuster movie release, or maybe the aliens will finally show up. There will be moments waiting to be owned every week, and the brands that advance out of the Group of Death will see them first… and own them.

PRACTICE

World Cup players practice constantly, but radio rarely does — most radio reps are live, spontaneous, or prerecorded and mailed in, and it shows in execution, content, and consistency. Meaningful prep or practice is one of the largest deficits radio faces each day versus its competition.

To do: Build a system for accountability and preparation — if jocks wing it, don’t be shocked when they don’t make it out of group play. If leadership doesn’t have everyone synched, don’t be surprised when events, socials, deliverables, ratings, and revenue fall apart.

COACHING

In soccer, the coach gets the blame, but in radio, it’s usually the talent — and if talent isn’t growing, it’s one of three things.

  1. The talent has peaked.
  2. The strategy is wrong.
  3. The coach isn’t a great coach.

To do: Coaches must audit themselves with the same honesty they’d expect from anyone else on staff, and if you don’t have a great coach, find one.

Radio and soccer aren’t all that different in the end — work hard, have the right mindset, and you’ll survive the Group of Death.

Enjoy the World Cup.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Soccer Is No Longer An Outsider To American Sports Culture

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I know soccer. Not in the “I watched Ted Lasso and now I understand the offside rule” way. I played goalie growing up, and good enough to make a travel team. We played tournaments in Canada and spent plenty of weekends getting yelled at by parents who thought every goal was somehow my fault.

So when the World Cup rolls around every four years and America has its annual soccer identity crisis, I understand the sport. I appreciate the skill, and respect the global obsession. I just don’t buy the same question we ask every single time: “Is this finally the moment soccer becomes one of America’s major sports?”

No.

Next question.

The more interesting question is what the early numbers from this World Cup tell us about who we are as a sports nation. Not what soccer could become someday, or whether America can ever become Brazil, Argentina or Germany. We’ve been asking that question for decades.

The better question is what the television ratings, social media engagement and audience growth tell us about soccer’s place in America right now. The answer is both encouraging and revealing.

Must-See TV

Last week’s U.S. opener against Paraguay averaged nearly 18 million viewers on FOX Sports. It became the most-watched U.S. Men’s National Team telecast ever and the most-watched English-language World Cup group-stage match in American television history. Add in the Spanish-language audience, and the total approached 25 million viewers.

Those are not niche numbers, or “good for soccer” numbers. Those are real numbers.

For comparison, Mexico’s opener against South Africa drew more than six million viewers in the United States. The largest audience ever for a World Cup group-stage match on English-language television that didn’t involve the United States.

Again, real numbers. The World Cup is clearly a major television event in America.

However, before we start engraving soccer’s face onto Mount Rushmore alongside football, baseball and basketball, let’s pump the brakes.

Fútbol Isn’t Football (Yet)

A recent survey found 32 percent of Americans planned to watch the World Cup. That sounds impressive until you realize 70 percent planned to watch the Super Bowl and 58 percent planned to watch the Winter Olympics. The World Cup is growing. The NFL is living on a different planet.

That’s not a criticism of soccer. It’s just reality.

America’s relationship with soccer is different from its relationship with football. Football is religion. The World Cup is an event, and that’s where I think many soccer evangelists miss the point. Every four years, they see the ratings spike, jerseys worn, flags waived, and the packed watch parties. They assume America is finally converting.

Maybe we’re not converting. Maybe we’re just attending the holiday.

Because that’s what the World Cup increasingly resembles in America: the Olympics with shin guards. It’s a massive global event that temporarily captures our attention, and sparks patriotism. It creates a few household names and then largely retreats to its normal place in the sports hierarchy. That’s not failure. That’s actually success.

Soccer doesn’t need to become the NFL to matter. The numbers suggest it already matters. Nielsen reports North America’s soccer fan base has grown nearly 11 percent over the last five years. Interest in the World Cup itself has risen significantly compared to 2022. Younger demographics continue to embrace the sport. The MLS is healthier than it has ever been. Lionel Messi changed the visibility of the domestic game almost overnight.

The trend line is undeniable. The destination is where people get confused.

Already Arrived

I’ve worked in sports media for three decades. Every four years, somebody asks if this is finally soccer’s breakthrough moment. At some point, we have to stop asking whether soccer is arriving and start recognizing that it already has.

I don’t think soccer is headed toward becoming America’s favorite sport. I think it’s becoming America’s fifth sport, and that is a remarkable achievement. The NFL owns Sundays. College football owns Saturdays. Baseball owns summer traditions. The NBA owns social media. The NHL still owns parts of the northern map and somehow generates more passion than its television ratings would suggest.

Soccer exists differently. It owns moments.

The World Cup. The Women’s World Cup. Messi. International competition. The occasional Champions League match that reminds Americans there are sporting atmospheres on Earth that make a Knicks championship parade in New York look like a library.

That’s the lane.

The U.S. now heads into a second-round matchup against Australia carrying genuine momentum. The women remain a global powerhouse. Our U.S. men are competitive. The ratings are strong, audience is younger, and fan base is growing.

If you’re looking for evidence that soccer is about to overtake baseball, basketball or football, you’re reading the wrong numbers. The real story isn’t that America has fallen in love with soccer. It’s that America has finally decided soccer belongs.

Not as king. Not as a challenger. Just as a permanent member of the family.

For a sport that spent decades trying to convince Americans it mattered, that’s a much bigger victory than another round of “Could we someday become Brazil?” We’ve been asking that question every four years for as long as I can remember.

The ratings are finally giving us a better one.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Lisa Dent Found Her Home at Legendary WGN Radio

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For much of her career, Lisa Dent had a destination in mind. She’d built a Hall of Fame résumé working in major markets — San Diego, Seattle, Minneapolis, Houston, and Chicago — and earned induction into the Country Radio Hall of Fame in 2016. But none of those stops, impressive as they were, scratched the particular itch she’d carried for years. WGN Radio was always the goal, and five years after joining the legendary Chicago institution, Dent’s still pinching herself.

“WGN has always been the dream because it combines everything I love about radio: great storytelling, great communicators, and iconic personalities,” Dent said. “It’s always been Chicago’s radio station, and I looked at it as the pinnacle. If I could ever work at WGN, then I would consider myself to have had a successful career.”

That moment arrived, and she’s since eclipsed the five-year mark. The milestone carries extra weight for someone who grew up about 90 miles west of Chicago in Rockford and long dreamed of working in the city. Getting there was one thing. Thriving there — in an institution carrying the legacies of Wally Phillips, Bob Collins, and Spike O’Dell — was another challenge entirely.

Earning Her Place Among Legends

Settling into WGN Radio didn’t happen overnight. Dent estimates it took a year and a half, maybe two, before she felt fully at home. That timeline surprised some who watched from the outside. She’d already conquered multiple formats across top markets. How hard could a new format be?

Harder than the résumé suggests, it turns out — and not because of the work itself.

“This audience doesn’t just remember Wally Phillips, Bob Collins, Spike O’Dell, and others,” said Dent. “They remember specific moments. They can tell me what Spike O’Dell said the day their child was born. The way people identify with this radio station is unlike anything I’ve ever seen.”

She didn’t struggle with the format itself. Talk radio, she says, actually suits her better than music radio ever did. Most program directors in her country radio days spent years telling her to dial it back — talk less, play more music. At WGN, there’s room to breathe.

“I’ve never had enough room to talk on music radio,” the WGN Radio host shared. “Filling an hour with conversation has never been an issue for me. I already knew what connected with this audience because this audience is Chicago, and I’ve worked in this city for the past 25 years.”

Over time, the show evolved from Chicago’s Afternoon News into something more distinctly personal. It’s now The Lisa Dent Show — and that evolution, she says, was the right call.

The Audience Showed Up When It Mattered Most

If there were any lingering doubts about where Dent stood with WGN Radio’s listeners, an injury that kept her off the air erased them completely. The outpouring that followed caught her off guard — even for someone who’d spent decades building loyal audiences.

“I could not believe what this audience did for me,” Dent said. “You always worry that if you’re gone for even a day in radio, people will forget you. This audience made quilts for me. They sent gifts, food, cards every single day, and countless online messages.”

The experience reinforced something she already suspected: WGN Radio‘s listeners don’t just tune in. They invest.

“I don’t know that I’ve ever felt as loved as I did during that recovery period,” she shared. “The support from the audience, my colleagues, and the station was beyond anything I could have imagined.”

That bond traces back to something Dent believes transcends format. She isn’t just broadcasting to Chicagoans — she is one, in all the ways that count. She’s their age. She was raised in the same region. She understands their concerns, their humor, and the rhythms of their daily lives.

“At the heart of this transition, whether I was on music radio or now at WGN, the goal has always been the same,” Dent said. “Reflect what Chicagoans are talking about in their homes, thinking about in their cars, and discussing with their coworkers. That transcends formats. If you can tap into that, it leads to success and creates a connection with the audience that can’t be broken.”

The show’s range reflects that philosophy. On any given afternoon, Dent might interview the mayor of Chicago or the governor of Indiana, then pivot to a feel-good story before closing out with a laugh. It’s serious when it needs to be, and it knows when to let go. That flexibility, she says, is central to the show’s identity.

A Leader Who Made It All Possible

Behind the scenes, one figure stands out in Dent’s account of her WGN Radio tenure. She saves some of her highest praise for WGN Radio Vice President and General Manager Mary Sandberg Boyle — the kind of leader, Dent says, she’s never encountered quite like before.

“I’ve never worked with anyone like Mary Boyle,” said Dent. “She has an amazing ability to recognize potential, build confidence, and create opportunities for people to do their best work.”

The relationship clearly runs deep. Dent doesn’t frame Boyle’s influence as managerial support. She frames it as something closer to essential.

“I don’t think I could do what I do here without her,” the WGN Radio host shared. “She has had a tremendous impact on my career, and I’ll always be grateful.”

For someone who spent decades chasing a dream, that gratitude carries real weight. Dent found the station she always wanted. She found the audience she always understood. And along the way, she found the leader who helped her do her best work.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

UFC Freedom 250 Averaged Seven Million Viewers In The United States On Paramount+

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Paramount+ just logged its biggest live exclusive event ever. The White House’s UFC Freedom 250 averaged 8.2 million viewers across the U.S. and Latin America.

What We Know: According to Paramount+, of that 8.2 million average, 7 million viewers came from the U.S. and 1.2 million from Latin America. Additionally, the event reached 17 million total unique viewers — those who watched at least one minute of the broadcast. Furthermore, UFC will release international viewership figures outside the U.S. and Latin America next week. Paramount+’s seven-year, $7.7 billion rights deal made it the exclusive U.S. streaming home of UFC beginning earlier this year.

What The Data Shows: Comparisons To Other Streaming Only Major Sporting Events

EventStreaming PlatformAverage Audience (U.S. Only)
UFC Freedom 250Paramount+7.0 Million (8.2 Million U.S. & Latin America)
UFC 324 (Paramount+ UFC Debut – Jan. 2026)Paramount+4.96 Million (U.S. & Latin America)
MVP Promotions Main Card (Rousey vs. Carano)Netflix9.3 Million
MLB Opening Night (Yankees vs. Giants)Netflix3.0 Million
NFL Christmas (Cowboys vs. Commanders)Netflix19.9 Million
NFL Christmas (Lions vs. Vikings)Netflix27.5 Million

What Remains Unclear: International viewership data beyond U.S. and Latin America remains pending. Moreover, it’s also unclear whether Sunday’s numbers accelerated subscriber growth projections for Paramount+. The streamer has not indicated when a full global breakdown will be released. UFC has also not released official data from the event as well.

What It Means: Paramount+ is proving UFC drives massive streaming engagement. The event was singlehandedly the biggest live exclusive event ever on the platform. Despite not many large events being contained on the platform to streaming only. According to Paramount, there have been “thousands” of exclusive live events on the streamer, but it’s not clear exactly how many could have stood to generate a sizable audience like this one. Moreover, since January, 16 million subscriber households have watched more than 180 million hours of UFC content — over 20 times the average pay-per-view draw of the past two years. However, that data may be the win for Paramount. However, Dana White’s “Super Bowl” like viewership figure is likely not even close to becoming reality.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

NBC News, ABC News Most Trusted U.S. TV News Brands, New Reuters Data Shows

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Reuters has released its 2026 Digital News Report, which shows the level of trust in specific media and brands. ABC News and NBC News were the most trusted national television news brands.

What We Know: Overall, trust in American news fell five percentage points from 2026. Only 25% of those surveyed said they trusted the news. That marks a new low since the survey began in 2015. Globally, trust in news overall rests at 37%, according to Reuters. Those saying TV is their primary source of consuming news content fell to 45% in 2026. That is down sharply from the 72% it featured in 2013.

What the Numbers Show:

Brand 2026 Trust % 2025 Trust % Change
ABC News 44% 47% ▼ -3%
CBS News 38% 48% ▼ -10%
CNN 40% 46% ▼ -6%
Fox News 33% 43% ▼ -10%
NBC News 44% 44%*
MS NOW 35% 44%* ▼ -9%
*In 2025, NBC News and then-MSNBC were listed as the same brand. However, they were separated for the 2026 survey. The combined brand saw a 44% trust rating in 2025.

What Remains Unclear: What led to specific decreases for Fox News and CBS News. Those two outlets each saw a 10% decline, while MS NOW saw a 9% drop compared to when it was paired with NBC News. The survey did not delve into why the trust levels in those brands declined.

What It Means: Some brands have to be thrilled that their change didn’t drop precipitously since last year. However, the greater concern should be the lack of trust in news overall, let alone the decline of television news as the primary source of content.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Yahoo Media Group Launches New Media and Advertising Content Hub

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Yahoo Media Group is uniting the worlds of media and advertising under one roof. The new destination, available through Yahoo Finance, goes live today with no subscription required.

What We Know: The media and advertising hub is powered in partnership with Adweek, MediaPost, Marketing Brew, Axios, and Marketing Dive. All coverage is available for free, removing any paywall barrier for users. Combined, Yahoo Sports and Yahoo Finance attract more than 100 million fans and investors in the U.S. each month. That built-in audience gives the hub immediate scale few trade publishers could match independently.

What They Said: Yahoo Media Group Head of Revenue and Partnerships Jon Shaw (via MediaPost): “We really wanted to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets. I think what we’re doing here should help our users, and the property as a whole, coming from trusted sources and given how much fragmentation there is in the landscape.”

What Remains Unclear: Whether additional trade partners will eventually join the hub is unknown.

What It Means: This announcement follows the launch of their sports business hub (including Barrett Media). Now, Yahoo Finance is making a serious play for media industry professionals and investors alike. By aggregating trusted trade voices under one free destination, the platform eliminates friction and broadens its editorial footprint. Timed ahead of Cannes Lions, the launch signals Yahoo’s intent to be a meaningful player in the business of media coverage itself.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Kiss 104.1 Reshuffles Atlanta Lineup After APD Dyron Ducati Walker Exits

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Cox Adult R&B WALR Kiss 104.1 in Atlanta is making moves. The station confirmed changes after APD and midday host Dyron Ducati Walker exited following seven years with the outlet.

What We Know: Ducati joined WALR in April 2019 and earned a promotion to APD in August 2024. His career launched in 2004 at Hip Hop Q93 WQUE New Orleans before he relocated to Atlanta in 2009. He also hosted weekends and fill-ins at Rhythmic CHR Wild 105.7 during his time in the market. Following his exit, afternoon host Monie Love shifts to middays, while weekend host Ramona DeBreaux steps into afternoons.

What’s at Stake: WALR is leaning on internal talent rather than pursuing an outside hire. Love brings major-market midday experience from WTLC-FM Indianapolis and both WRNB and WPHI in Philadelphia. DeBreaux, additionally, spent fifteen years at Audacy’s V103 WVEE and twelve years at Hot 107.9 WHTA. Both moves reflect strong confidence in the station’s existing roster.

What Remains Unclear: The station has not revealed who will handle Ducati’s APD responsibilities going forward. It also remains unknown how WALR will cover weekends following DeBreaux’s departure from that slot. Additionally, no word has surfaced on whether an external hire could still enter the picture. No timeline for any of these decisions has been made public.

What It Means: Cox is prioritizing stability over disruption at a key Adult R&B outlet. Promoting DeBreaux and shifting Love signals a low-risk, continuity-first approach. Furthermore, both women arrive in their new roles with deep major-market experience. For WALR, that combination of familiarity and track record is a strong foundation moving forward.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Vox Media Sells SB Nation, The Verge, Others to Penske Media

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After previously selling its podcast portfolio and other assets, Vox Media made the sale of its remaining brands official today. They’re going to Penske Media.

What We Know: Vox Media has completed the sale of its remaining publishing and technology assets to Penske Media, bringing a years-long transition to a close. The deal includes brands such as Eater, The Verge, SB Nation, Thrillist, PopSugar, The Dodo, and Punch. It also transfers advertising and data products, including Concert and Forte, to Penske Media. Meanwhile, Ryan Pauley will join Penske Media and oversee the division housing the newly acquired properties.

What They Said: “I am very proud to welcome this tremendous team and leading brands to Penske Media. We have long admired these unique brands and companies, and I’m thrilled to welcome Ryan Pauley to PMC.” -Penske Media CEO Jay Penske

 “These distinct digital brands bring highly engaged audiences with them, complement our existing portfolio, strengthen our content offering, and expand the possibilities for the hundreds of live events PMX will produce each year.” -Penske Media President Craig Perreault

What Remains Unclear: Neither company disclosed financial terms for the transaction. Questions also remain about how Penske Media will integrate the newly acquired brands into its existing portfolio. In addition, the companies haven’t outlined potential operational changes, staffing adjustments, or long-term strategies for the individual properties. While Pauley will remain involved, Penske Media hasn’t detailed how each brand will fit within its broader business structure.

What It Means: The sale marks the end of an era for one of digital publishing’s most recognizable companies. Vox Media grew from a collection of sports blogs into a network that included technology, food, travel, lifestyle, and culture brands. However, the transaction also reflects broader changes across the digital media landscape. Many venture-backed publishers that emerged during the past two decades have either been sold, restructured, or shut down. Now, Penske Media adds another group of established digital brands to a portfolio that already includes several major publishing properties, further consolidating ownership across the media industry.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.