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Why Record Labels Are Watching Polymarket Like Wall Street Watches Stocks

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Prediction markets are reshaping the music industry as we know it, as we have now entered what I call the “Music Polymarket effect.”

In recent months, the cryptocurrency-backed prediction market platform Polymarket has garnered massive buzz due to its real-time capability to follow trends and, you guessed it, predict what people believe will happen.

And it’s all backed by money.

Whereas Wall Street is constantly paying attention to what the stock market is doing, record labels, movie studios, and more are beginning to do the same with prediction markets like Polymarket.

And so are fans.

The New Level of Fandom

Users on Polymarket are able to place wagers and bets on future events, essentially creating a new type of “hype-barometer” for not only events like political election outcomes, but also to gauge fandom and buzz in the pop culture world.

If you thought the Swifties or Beyhive were something before, just wait until you realize that there is now a financial interest in fans’ favorite artists’ success.

And if an artist doesn’t live up to the hype they promised, the market will reflect that negatively as well.

“In the weeks leading up to [artist’s record release], I had the Polymarket website tab open on my desktop at all times,” one prominent music manager told me.

The music industry has now started incorporating prediction markets into their album rollouts and content game plans, utilizing them as another way to track momentum — similar to TikTok and streaming numbers.

However, instead of relying on algorithms, prediction markets run on fans’ participation and expectations.

Polymarket’s College Dropout Founder

During an interview with Anderson Cooper on 60 Minutes this past week, 27-year-old college dropout and Polymarket CEO Shayne Coplan explained the logic behind his massive platform, which is currently valued at $9 billion, according to Forbes.

“A lot of people are familiar with the idea of betting on sports,” Coplan explained. “It becomes really accurate, and as a result, there’s a business that sells a Sportsbook with all the odds that they need for sports.”

“[Polymarket] created a marketplace that allows the users themselves to set the odds. You get the same benefits that you would see with these really predictive likelihoods that you see with sports [betting], but for things that actually matter, like elections or what’s going on in the Middle East.”

Although Polymarket does have thousands of different betting opportunities regarding geopolitical issues, other industries, like pop culture, have been growing significantly as well.

Demand Is Seen Through Marketplace Odds

Currently, anyone can place wagers on Polymarket on anything from what they believe Spotify’s Top Album of 2025 will be to the platform’s most-streamed song of the year. They can also place wagers on who they believe will win a Grammy or if they believe an artist will release new music—and, more importantly, when.

This creates a new ecosystem that labels, managers, and artists can utilize to get up-to-the-minute reactions on what fans are thinking.

In the months leading up to Oasis’s reunion last year, the market odds were low that the longtime feuding Gallagher brothers would ever reunite. However, when social media rumors began picking up that the two were seen together and that a potential announcement was on the horizon, the odds began rising. This was all tracked in real time through prediction markets like Polymarket.

And yes, you can even bet on when and if Taylor Swift becomes pregnant—and make money doing so!

Fans Become the New A&R

Prediction markets allow fans to essentially become the new version of record labels’ A&R, helping to break music and identify pop culture trends. Only now, their influence is more widespread.

In the touring world, music festival promoters can utilize these prediction platforms to see which artists fans hope will play their festivals.

For the music media world, program directors can gauge which genres are trending up or down.

It’s the real-time version of “Hot” or “Not.”

Predicting What Will Go Viral

The Music Polymarket effect not only shows momentum or backlash of an artist depending on the current odds, but is also another tool to identify when something might go viral — a huge marketing play in this day and age.

The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.

“Polymarket users think Miley Cyrus is going to drop a surprise album this coming Friday!”

“Will Drake’s next album debut at No. 1 on the Billboard Top 200?” (Currently, 26% believe it will.)

It also allows secrecy to become a promotional commodity that can drive hype, buzz, and speculation —something Taylor Swift has mastered in the lead-up to her album announcements, all while letting the market reflect it.

If you haven’t delved into the prediction market world or Polymarket, it’s absolutely worth doing so — whether you work in the music industry or just out of sheer curiosity.

And for artists, it’s another platform they will spend way too much time reloading to see what people think about them.

Thoughts? Questions? Tweet me: @TheGunzShow

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Downloading Apps VS Using Browser Options For Digital Services

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People use digital services in all sorts of ways these days, and the choice between running things in a browser or downloading an app keeps coming up. Each has its merits and usage, as they would not exist if there were not plenty of customers using them. But which one is the right one for you?

Games And iGames – Browser VS Download

Games usually show the biggest difference between the two experiences. On mobile, downloadable games are the ones with more power behind the screen. They can provide console or even PC like experiences using the latest mobile hardware. Smoother graphics, fast loading, and instant reactions are usually associated with these games. A strategy game with heavy visuals benefits from native installation because the assets sit right there on the device. Plenty of iGames have a dedicated app from their platform available to download, allowing those who download them to start playing right away.

That also means you can play while you ride the subway or sit in a spot waiting for your coffee. Push notifications are also readily available for those who track time-sensitive events or competitions. The trade-off between downloadable and browser games is that downloadable games eat storage space. Updates on browser games are sometimes faster, as it’s easier to implement. But for those who want the full experience, as most gamers do, the app version usually beats the browser one by a noticeable margin.

Banking And Finance Services: Hybrid Use Cases

Banking is an interesting middle ground. Most people lean on the mobile app for quick things like checking a balance or verifying a payment with a fingerprint. Those features feel natural on a phone. The experience gets more streamlined, and the security layer ties into the device itself. But too much of such apps can be cumbersome and lead to “wallet fatigue”.

Then there are moments when a browser just works better. You might want to sit with your laptop and look through several accounts, compare transactions, or download PDFs for your records. Doing that on a small phone screen feels cramped. So banks maintain both versions not because they can, but because each one covers gaps the other leaves open. Users just switch based on whatever task sits in front of them.

Storage And Resources: When Less Is More

Storage is a simple but often ignored factor. Some devices only have a bit of room to spare, or they slow down when too many apps fight for space. That makes browser access much more appealing. The site loads when you need it, uses almost no space on the device, and disappears the moment you close it.

Apps can feel heavier, especially if you install several that you barely use. Still, if you open a service every day, the boost in speed from having it installed can be worth the space it takes up. This is one of those decisions where personal habits decide more than anything technical.

User Experience And Design: Native Versus Web

After years of working around app and web development teams, I’ve noticed how much designers value the freedom they get from native apps. They can adjust gestures, animations, and every small movement on the screen. The whole layout fits the device almost like a custom suit. For example, Spotify is growing strong, and its app is certainly contributing to that growth.

Browsers have to play it safe. A page needs to look acceptable on phones, laptops, and even screens that feel ancient. That usually means simpler elements and sometimes fewer interactive details. Still, modern web tech keeps getting closer to app-level richness, and for business tools or productivity platforms, the browser can match or even beat the app because it provides the same layout anywhere you use it.

Cost Efficiency And Adoption

From the business standpoint, apps and browsers follow very different cost paths. Building a single browser platform avoids creating one version for iOS, another for Android, and maybe something for desktop. That saves time and money and lets smaller companies move quickly.

Apps, on the other hand, sit right there on a user’s home screen. That presence alone increases engagement. Notifications pull people back in, and offline features make the service something they rely on daily. A company that cares about long-term use may still invest in the heavier app route even if the browser could technically do the job.

Personalization And Notifications

Apps offer deeper personalization because they reach into device settings. This approach was even adopted by mobile designers, like the new iOS 26 Genmoji, which provides deep user customization. A news app can track preferences and send alerts that feel more tailored. A fitness app records steps or workouts even without the internet and syncs later. Those features often create a sense of routine for the user.

Browsers can show notifications too, but they rarely feel as integrated. Fine if you only check the service occasionally, but not great if you want constant updates. So the browser works well for casual use, not so much for someone who depends on that service every day.

Maintenance And Update Fatigue

Anyone who has too many apps knows the feeling: yet another update notice, sometimes several in the same day. Or yet another notification for the 50th time this day. Updates take data and battery, and occasionally they break something that was working perfectly the week before. Over time, people get tired of managing them.

Browser services avoid nearly all of that. The moment you refresh the page, you see the latest version. You never think about patches or compatibility. This makes browsing a calmer choice for anyone who doesn’t want to maintain a long list of installed apps.

Choosing the Right Option for Different Contexts

Most users already follow the pattern without realizing it. Install the tools you rely on every day, keep the ones you love, and move the rest to the browser. The decision changes depending on the moment and the data should inform that decision, always. A student might use a browser for school documents but rely on an app for transportation schedules. A professional might keep financial apps installed but use browser-based project tools on a bigger screen. There is no perfect rule here, and that flexibility is what makes both options useful.

Final Say

For users who value their time and wish to get the most out of their devices, the downloadable app is the way to go. For others, who wish to engage in a more social and uniform experience, the browser provides the ideal solution. And there is no restriction for gamers who wish to play at both, reaping rewards from each side.

DraftKings Co-Founder Matt Kalish to Step Down as President, Will Remain on Board of Directors

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DraftKings co-founder Matt Kalish announced he will step down as president of the company in March of 2026. He also explained that he will be remaining on the sports betting and daily fantasy sports leader’s board of directors.

The decision, described in a filing with the Securities and Exchange Commission, reflects a mutual agreement between Kalish and DraftKings. “Mr. Kalish will transition out of his role as President…effective March 31, 2026. He will also receive director compensation in connection with his continued service on the Board of Directors,” the filing stated.

Kalish, who co-founded DraftKings in 2011 with CEO Jason Robins and Paul Liberman, has served as president during major expansion. Under his leadership, DraftKings became a market leader in daily fantasy sports, online sports wagering, and online casino play. The company also executed strategic acquisitions such as Golden Nugget online gaming and Jackpocket during his tenure.

Kalish reflected on his time with DraftKings in a LinkedIn statement. He highlighted the company’s achievements. He also recognized the team behind those successes.

“It has been my privilege to spend the last 14 years building DraftKings from an idea between friends into the household name and global entertainment company it is today,” he wrote. “As proud as I am of the company’s success, I am more proud of the culture we have created to keep the Customer at the center, think big, innovate, and compete fiercely.”

Kalish described the transition as part of a planned succession, expressing confidence in the company’s leadership.

“The succession plan in place is beyond strong, and quite frankly, these leaders have earned the opportunity to take on more responsibility. They are ready to take the company to the next level, and the business has never been in better hands,” he said.

The move coincides with DraftKings’ recent expansion into prediction markets, a segment that remains legally complex in the United States. Kalish is stepping back from daily operations. He will still provide guidance on product strategy. He will advise on innovation from the board.

Looking ahead, Kalish signaled a focus on entrepreneurial ventures outside DraftKings.

“Making this transition will allow me the space to focus on the launch of a new platform focused on partnering with Talent and Brands in the Creator Economy that are underserved by traditional ways of doing business,” he noted, adding that more details would be revealed in mid-December.

Kalish’s departure as president marks the end of an era for DraftKings, a company he helped transform from a startup into a multi-billion-dollar public enterprise.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

TNA Wrestling Announces Multi-Year Rights Agreement With AMC Networks

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TNA Wrestling is officially on the move. AMC Networks and TNA jointly announced a multi-year rights agreement that will make AMC the exclusive U.S. television home of Thursday Night iMPACT! beginning January 15, 2026. The weekly two-hour flagship show will air live every Thursday from 9–11 p.m. ET and will also be available on AMC+.

The debut episode on AMC will air live from the Curtis Culwell Center in the Dallas-Fort Worth metro area. This marks a significant distribution upgrade for a promotion whose profile has risen sharply.

TNA Wrestling President Carlos Silva said partnering with AMC Networks represents a pivotal next step for the brand’s momentum heading into 2026. He emphasized this new media‑rights deal will expand TNA’s reach and energize its growth.

“We are super excited to bring the in-ring excitement, energy and drama of TNA Wrestling to AMC,” Silva said. “TNA Wrestling heads into 2026 the hottest it has ever been. With intense rivalries and a fan base that loves the TNA stars. We cannot wait to expand the TNA audience with our new partner, AMC Networks.”

Dan McDermott, AMC Networks Chief Content Officer and AMC Studios President, said the company sees alignment with the network’s fan-first programming. He noted the approach fits the promotion’s style. He added this approach matches the promotion’s storytelling style.

“TNA’s impressive growth and success is driven by the stories, characters and non-stop action fans love,” McDermott said. “We put fans at the center of everything we do, and TNA has built its brand and its programming around that same dedication and focus.”

Additionally, TNA will deliver a historic two-night stretch of live events from Albuquerque’s Tingley Coliseum in January airing on AMC.

Founded in 2002 and owned by Anthem Sports & Entertainment, TNA Wrestling has served as a home for some of the industry’s most recognizable names, including Hulk Hogan, Ric Flair, and Sting. Today’s roster features high-profile talents such as Jeff and Matt Hardy, Nic and Ryan Nemeth, TNA World Champion Frankie Kazarian, Mike Santana, Steve Maclin, Eddie Edwards, Moose, Mustafa Ali and Knockouts standout Tessa Blanchard.

The AMC deal comes one year after TNA launched a cross-promotional partnership with WWE and its NXT brand. This allowed talent to appear across both companies’ programming, further elevating the brand’s visibility.

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Barstool Sports’ Kevin ‘KFC’ Clancy: Craig Carton Return to WFAN a “Necessary Move”

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Craig Carton’s expected return to WFAN has generated strong reaction across New York sports media, including from Barstool Sports personality Kevin “KFC” Clancy, who called the move “necessary” for the station while warning that it does not solve WFAN’s long-term challenges.

Carton is reportedly finalizing a deal to reclaim the afternoon drive slot beginning next year, according to The Athletic. It would mark his third stint at the station and his second time leading one of WFAN’s signature franchise positions. The move comes as WFAN seeks to stabilize ratings, reset its lineup, and regain its foothold in an increasingly competitive New York media landscape.

“This was a necessary move for WFAN,” Clancy says. “Now I don’t think this addresses the major issues of WFAN, which is that they are a terrestrial radio station trying to operate in a modern world, and have not pivoted to the digital platforms at all. That’s an entire other problem that needs to be fixed.”

WFAN’s reported restructuring would shift Evan Roberts and Tiki Barber to the 10 a.m. to 2 p.m. slot. The move places them against ESPN New York’s midday show. Chris McMonigle has also emerged as the top internal candidate to join Carton, signaling WFAN’s desire to pair him with a host familiar to loyal listeners.

Carton has remained open about the possibility of returning to WFAN since leaving FS1’s Breakfast Ball, telling Barrett Media in September that he would “certainly answer that phone call” if the station wanted him back. His ongoing podcast venture with FOX Sports and Red Seat Ventures could also factor into any final agreement.

Still, while Clancy praised Carton’s on-air skills and his history at the station, he stressed that WFAN’s long-term success will hinge on its willingness to evolve beyond traditional radio. He said he hopes Carton’s presence will push WFAN to embrace digital audiences more aggressively.

“Would love to see him on YouTube. I would love to see him doing a podcast. I would love to see him doing short-form video,” Clancy said. “That is much better for the long-term success of WFAN, and it’s a station I deeply care about. It was a part of my childhood.”

Carton’s return also carries emotional weight for longtime listeners who followed his rise, fall, and resurgence. Clancy acknowledged the turbulence in Carton’s career. He said hearing Carton back on WFAN would be a win for New York sports fans.

“Congratulations to Craig Carton,” Clancy said. “It’s been a long road and a lot of tumultuous ups and downs, and the fact that he’s going to be back where he belongs is a win not only for him, but all sports radio fans in New York.”

WFAN has not commented publicly on the reported changes.

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ESPN Extends Betting Analyst Pamela Maldonado With Multi-Year Agreement

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ESPN has signed sports betting analyst Pamela Maldonado to a new multi-year agreement, the network announced. Maldonado will contribute insights across multiple sports, including college football, NFL, golf, and tennis, primarily for ESPN.com’s betting editorial content.

Maldonado originally joined ESPN in August of 2024 on a non-exclusive basis, but this new agreement aligns her with the network exclusively.

“Pamela has elevated our sports betting coverage by using a combination of extensive sports knowledge, analytical research and entertainment,” said Andrew Feldman, Senior Deputy Editor at ESPN.com. “We’re glad to have her back as we continue to provide fans with the best-in-class sports betting coverage they seek from our analysts.”

Her ESPN role includes breaking down betting trends and offering data-driven predictions. She also analyzes odds to clarify potential outcomes. While rooted in analytics, Maldonado makes sports betting approachable for casual fans and still offers depth for experienced bettors.

Said Maldonado, “I’m grateful to keep building with ESPN. This is a place that values preparation and perspective, and that’s the work that drives me. I’m proud of what we’ve built so far and motivated to keep bringing clarity and real insights to the sports betting space.”

The extension comes as ESPN transitions its ESPN Bet offering to focus on content-related purposes. The network ended its sportsbook agreement with Penn Entertainment in November.

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Rob Parker Named Finalist for 2026 NSMA Hall of Fame Sportswriter Award

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FOX Sports Radio personality Rob Parker has been named a finalist for the 2026 National Sports Media Association (NSMA) Hall of Fame in the Sportswriter (Living) category, marking another milestone in a career spanning more than three decades.

Parker, co-host of The Odd Couple with Rob Parker & Kelvin Washington, MLB Network analyst, and founder/editor of MLBbro.com, joins 39 other all-time greats nominated for the 2026 NSMA Hall of Fame. Finalists were determined through a month-long balloting process by NSMA members, recognizing distinguished careers in sports journalism.

“It’s an absolute honor to be considered with so many journalism heavyweights,” Parker said in a statement.

Winners of the NSMA Hall of Fame awards will be notified in the first week of January. The awards ceremony will take place June 28-29, 2026, during the NSMA’s 66th Awards Weekend & National Convention in Greensboro, North Carolina.

The recognition is the latest in a string of honors for Parker, who was inducted into the National Association of Black Journalists (NABJ) Hall of Fame in 2023. His alma mater, Southern Connecticut State University, also recently dedicated the press box at Jess Dow Field in his honor.

Parker’s career began at age 22 when he became a full-time sportswriter at the New York Daily News. He quickly emerged as a trailblazer in the industry. Parker became the first African American sports columnist at both the Detroit Free Press in 1993 and Newsday in 1995. That same year, he made history as the first African American beat writer to cover the Cincinnati Reds for The Cincinnati Enquirer.

Over the years, Parker earned acclaim as an award-winning sports columnist in his nine years at The Detroit News. He also hosted the long-running radio show Sports Night with Parker and The Man and held on-air roles at WDIV Local 4 and WXYZ TV in 2016.

In 2018, Parker joined FOX Sports Radio to co-host The Odd Couple. The show quickly moved from Sunday to weekdays. He also hosts the Inside the (Rob) Parker Podcast, teaches as an adjunct professor at USC, and recently launched MLBbro.com, chronicling the journeys of Black and brown professional baseball players.

Parker is a New York native with a journalism degree from Southern Connecticut State University. He also earned a Master’s from Columbia University. Named NABJ Sports Journalist of the Year in 2018, he continues a career marked by groundbreaking achievements, mentorship, and lasting influence in sports media.

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Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows

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New data from MoffettNathanson Research shows that linear TV advertising — comprising of local TV, broadcast networks, and cable networks — should expect declining advertising revenues.

In 2025, those sectors are experiencing a 7% decline compared to the previous year, the company shares. The news doesn’t get rosier in the future, with a 6% decrease projected in 2026, and an 8% drop forecasted for 2027.

However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027. That figure represents a 16% increase.

The company pointed to advantages held by Meta, Alphabet, Microsoft, and Amazon as reason for the moves.

“Without ad products that match the performance, targeting, and measurement advantages of the Big Tech Four, it’s hard to see CTV re-accelerating to prior lofty growth rates (with live sports going OTT remaining the key exception),” said MoffettNathanson co-founder and analyst Michael Nathanson.

“CTV is still growing, but the category is clearly decelerating, from outsized double-digit gains in recent years to a mid-teens trajectory going forward, as the easy lift from linear-to-CTV budget shifts fades and linear holds a floor thanks to sports and news,” he added.

In 2024, cable network advertising revenue was at $22.5 billion. That fell to $20.2 billion, according to MoffettNathanson. Broadcast networks saw a drop from $12.7 billion to $11.7 billion this year. Meanwhile, local TV advertising revenue fell from $21.6 billion last year to $16.9 in 2025, the projections show.

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ESPN’s Paul Finebaum Will Not Run For Open Senate Seat In Alabama

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ESPN and SEC Network analyst Paul Finebaum announced that he will not seek the U.S. Senate seat in Alabama currently held by Tommy Tuberville, ending weeks of speculation about a potential political bid.

“I have been deeply moved by so many people in Alabama who have reached out encouraging me to run for the United States Senate,” Finebaum said in an exclusive statement to AL.com. “It has been a gratifying and rewarding experience. I am also appreciative of my bosses at ESPN for allowing me to explore this opportunity. But it’s time for me to devote my full attention to something everyone in Alabama can agree upon — our love of college football.”

Finebaum, 70, is a Birmingham native who rose to prominence as a columnist for the Birmingham Post-Herald and as the host of a popular radio call-in talk show. He recently moved back to Alabama from Charlotte, purchasing a $5.1 million home in Mountain Brook to re-establish residency in the state.

The decision to forgo a Senate run came after months of careful consideration. Finebaum confirmed in an interview with Clay Travis of Outkick that events, including the Charlie Kirk assassination, prompted him to reassess his priorities. Ultimately, he decided that a campaign for public office was not the right path at this stage in his life.

Finebaum had indicated he would make a final decision after the college football season. The qualifying deadline for the Alabama Republican primary is January 23, with the primary scheduled for May.

Finebaum remains under contract for roughly another year and a half and has continued to make regular appearances on Get Up, First Take, and SportsCenter.

In a Monday appearance on CNN with Kaitlan Collins, Finebaum downplayed political speculation. “It’s been difficult to concentrate on anything else lately but Lane Kiffin,” he said, referencing his continued focus on college football coverage.

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AM 1420 The Answer Midday Host Bob Frantz Exits

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AM 1420 The Answer midday host Bob Frantz has announced he has departed the Salem Media Cleveland news/talk station as part of budget cuts.

Frantz had spent the past 11 years working at the station, after previously working as the evening host at crosstown 1100 WTAM.

His show — Always Right Radio with Bob Frantz — aired from 9 AM to Noon.

“Since I understand the nature of online chatter and the breakneck speed of the rumor mill, let me go ahead and confirm it: I hosted my last Cleveland show for WHK today,” Frantz wrote in a post on social media. “I was informed after the show that corporate budget cuts necessitated the use of syndicated programming. At least that’s what I was TOLD.

“The decision was not performance related, and in fact, the company has asked me to continue to guest-host their national programming, which I will do, including Tuesday morning at 6 AM,” Frantz continued. “As for the local show, however, it is now officially over. I intend to start a new live stream program, probably hosted on Rumble, in the very near future. It will be a daily 1-2 hour show, and will feature the same great guests and commentary that we have provided on WHK for the last 11 years.”

Frantz served as a fill-in host on The Chris Stigall Show, the nationally syndicated morning show on the Salem Radio Network.

Meanwhile, AM 1420 The Answer — which also features an FM simulcast on 102.9 — has replaced Frantz with the nationally syndicated Mike Gallagher Show in the daypart.

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