John Foxx is Brand Manager for Classic Hits WCBS-FM, New York. Making him responsible for a legacy that dates back to the station being the first FM station owned by CBS. The heritage is deep and includes names like Scott Shannon and Broadway Bill Lee.
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When speaking with Foxx, his enthusiasm for the station is immediately evident. I asked how it felt to steer such a heritage brand.
“It’s absolutely incredible to work at such a legendary station,” he says, reflecting on his daily drive into the city. “I see the George Washington Bridge, coming down the West Side, and it just hits me in those moments where it’s incredible to work at such a legendary station. Every single day, it is not lost on me. The enormity of it.”
“I feel such responsibility, and it definitely has its level of stress, but I just think the excitement and the adrenaline keep me so focused on doing what I’ve got to do.”
Foxx is driven by the connection that WCBS-FM creates every day.
“There was a caller at 6:25 this morning. She’s down the shore, woke up early, and called just because she loves the music and the way the station makes her feel. That kind of moment re-energizes me. It reminds me what this station means to people.”
Navigating Big Losses in Pop Culture
The recent passing of Beach Boy Brian Wilson and Ozzy Osbourne provided the station with an opportunity to honor the artists who helped shape the soundtrack of our lives.
“With Brian and the Beach Boys, they’re such a big part of this radio station and the format. I felt immediately that it was our responsibility to honor him. We didn’t just play a couple of songs. We leaned all the way in. John Stamos came on the air with us to share stories. We showcased memories for two days straight.”
The station did the same with the passing of Osbourne.
“Even though Ozzy isn’t core to the format, we’re a pop culture brand. Of course, we played ‘Crazy Train’ and ‘Mama, I’m Coming Home.’ Every couple of hours, we had an Ozzy track. And our talent, Broadway Bill Lee, Dave Stewart, and Race Taylor, all brought their personal stories. That’s what makes it real.”
Broadway Bill
I asked about working with Broadway Bill Lee.
“He’s one of the most energetic, exciting, fun guys to be around. You walk in, and he’s bouncing. I’ve popped into the studio during his breaks and watched him work. His mic processing, the levels, the production, the rhyming swagger. It’s all dialed in. He makes it look easy, but it’s masterful.”
“He’s a legend, and he’s still so plugged in and not just going through the motions. When storms come through, when Ozzy passed, he is immediately thinking about what his show should sound like. He’s a secret weapon.”
Earlier this year, WCBS-FM made another big move. Foxx transitioned to afternoons, and longtime New York mainstay Race Taylor took over mornings.
“Race is a legend in this town. He’s been on the air for 25 years. There were a lot of different things that came into this decision. I had done mornings, I had a show together with my partner Annie, and then our company went through a whole bunch of different changes, and she was no longer a part of the equation.”
“When I took a second to step back and just look at the brand, it made complete sense to me. I didn’t want to make more changes than necessary, but this was a positive move. Race has one of the best voices on the air and deep relationships with the market. It felt like a natural progression.”
Comfort Food Radio in a Divided World
In a time of cultural division and digital fragmentation, the consistency and familiarity of Classic Hits has never felt more vital.
“I think the format is comfort food. But it’s also built on some of the biggest songs ever played on the radio. They’ve lasted for a reason. These songs are super familiar, super mass appeal. They’re tied to happy memories. Fun times. Positive energy.”
Foxx points out that the musical landscape has changed even for current-based formats.
“Contemporary brands have gone back in time, too. Stations like Z100 are now playing stuff from 20 years ago. Backstreet Boys, Britney, even Tupac’s ‘Changes.’ So, we’re all living in this nostalgia zone now. But for us, that’s always been home base.”
“Surprises and Fun”: Keeping the Playlist Fresh
That’s where Foxx and music director Jesse Addy come in.
“Every week, we sit down and just listen. We look at playlists, charts, other stations and ask: What vibe are we trying to create this week?”
But that doesn’t involve touching the core rotations.
“Songs like Bizarre Love Triangle, Blue Monday, and Major Tom. We rotate them back in. We’re digging through old MediaBase charts, pulling lost hits from the ’80s and ’90s. It’s all about finding the songs that were fun at the time.”

Experiences, Not Just Prizes
As radio continues to compete for attention in a world of infinite options, contests have taken on new importance, especially as ticket prices skyrocket.
“Concert tickets are the new currency. This year’s been packed. REO Speedwagon, Styx, Billy Idol, Goo Goo Dolls. People want experiences. We’ve made it a major strategy to have something every week. Winning Weekends, Ticket Tuesdays or Thursdays.”
“We weren’t doing much contesting when I got here, but listeners have responded to it big time. Even today, we’re giving away Goo Goo Dolls tickets every hour, and the phones are blowing up. You give someone a pair of tickets now; you’re saving them $350. That’s huge.”
The Magic of Connection
At the heart of it all is the connection WCBS-FM has maintained with its audience across decades.
“I was out last night in the city, from gift shops to bodegas. The station’s on everywhere. It’s front and center. And it’s part of the soundtrack of New York.”
“It’s the vibe. The connection. The music. The memories. You’re playing Prince, Madonna, Journey. You’ve got some of the best accents in the world on the phones. How could you not have a good time?”
Listen to 101.1 WCBS-FM here.
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