"We had a tough fourth quarter due to a combination of non-recurring political advertising, soft radio markets and declining audience delivery in our cable television business."
Advertisers are always looking for a reason to say no. Listeners are always looking for a reason to tune out. A neglected website hands them both reasons before a single word of content is ever consumed.
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."