"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.
After the news was announced, many took to social media to share their personal connections and recollections of the CBS News Radio brand, and their astonishment that it was going away.
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."