Tag: Barrett Media Featured

Here are a few ideas to freshen the noisy connection world of database birthday greetings, whether you have a database of 400 or 40,000.

For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.

A few years ago, I had a conversation with a well-known consultant, and I suggested that the shine was finally off the all-Christmas music format for music radio stations.

"The vibe of the show is Willy Nilly. Nonsense. Fun. Ridiculous. Sometimes Informative. Relatable.”

After being in the research end of the business for almost half of my career, I was always surprised how young programmers misunderstood the dangers lurking in the waters of “new music.”

“So, my first thing would be don't retire. And I don't mean that 100%, but I will say that I miss the cowboys, but I don't miss the rodeo."

It’s our job—as coaches and mentors—to give the talent a safe space in coaching, know that when they start, there will be mistakes, and build their confidence in the coaching process.

Remember when we panicked and said, “Hey, 2024 is almost here. We better start planning.” This just in: Thanksgiving is over, and Christmas is less than a month away.

We are in a period where the economy is generally good, but we are in a traditional advertising recession. Dollars are leaving linear media for digital, and many stations (and salespeople) don’t have the capability or content to compete properly.

One of the worst events in life that most of us go through is the loss of a job. So many of us value and measure our lives by the success we achieve in the business world.