"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."
iHeart’s CEO Bob Pittman commented on the company’s Q3 earnings call to Barrington Research’s Jim Goss: “There’s not a slot for everybody.” Let that sink in.
Kwame has the ability to take risks, he says, and has what he calls an “unfair advantage” because he works at VOX AM FM DIGITAL. He sings their praises.
It wasn’t too long ago (and it still may be the case) that the words “digital content” struck fear in the hearts of anyone in traditional media like radio.
"When you're listening to Music Choice in Las Vegas, or in Nashville, or in Portland, Maine, you're hearing exactly the same songs at the very same time, and we do this across seven time zones.”
When I was in high school, I asked my dad if he knew anyone at a local radio station. I’d just been fired from Burger King (yes, it’s a story) and wanted to do something different to make money.
If being local is a unique characteristic of radio broadcasting, the remote event allows us to be among the people. Social Media has given us a gift of sharing our personality on multiple platforms.
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.
"Why do I want to ruin my life and get involved in this mess because I know what comes with it, but sometimes I do feel like it's my duty. I can't turn away. I feel like I could make a change."
"His voice, his spirit, and his ability to connect with listeners align perfectly with what our audience expects from us—especially in moments that call for inspiration and comfort."